Brothers Shep and Ian Murray, CEOs and co-founders of vineyard vines tapped into this seasonal switch by announcing a partnership with the national non-profit Bright Pink in conjunction with the Kentucky Derby. Thirty percent of the proceeds from sales of the Vineyard Vines Pink Lillies items as part of the Kentucky Derby Collection will be donated to Bright Pink.
Vineyard vines’ Pink Lillies assortment as part of the vineyard vines for Kentucky Derby collection consists of a tie, bowtie, pocket square and tote bag. The Pink Lillies print was designed exclusively by vineyard vines as part of their annual Kentucky Derby collection for 2014. The design was inspired by the Pink Lily cocktail, an iconic beverage consumed on Oaks Day.
“We are thrilled to be partnering with Bright Pink to donate a portion of the proceeds from sales of our Pink Lillies collection.” said Murray. “This is the first time in our four year partnership with Churchill Downs® to engage with a charitable partner in this way, and we can’t think of a more worthy cause.”
Bright Pink Founder and CEO Lindsay Avner is equally excited about the collab, adding ”The critical funds raised through the sales of the vineyard vines Pink Lillies Collection will fuel our lifesaving programs and empower young women to be proactive with their breast and ovarian health. We are forever grateful for this contribution and for the opportunity to spread our message to vineyard vines shoppers throughout the country.”
If you happen to be lucky enough to be at the Derby, one dollar from each Pink Lily cocktail sold on-site at the Derby will be donated to a local Louisville charity. Now there’s the perfect reasoning for a pop of pink in your sartorial summertime wardrobe!
