Feel Good Friday – SuperFeet
When your feet hurt, your whole body hurts. Ever wonder why it feels so good to be barefoot on the beach? Because the human foot was designed to adapt to uneven surfaces. Today we are predominantly walking on concrete, tile, pavement, surfaces our feet don’t adapt to and it is exhausting. That is where the beauty of Superfeet comes into play with it’s three-dimensional insole in your two dimensional shoe.
Superfeet walked onto the scene in 1977 and to get the word out they reached out to skiers but they were reluctant. So they went to Nordica, a ski boot company which began using Superfeet in their boots and it was a great success. Next they contacted the hockey industry big boys, Bauer Skates, and again, success. But how to reach the masses? They developed a ‘trim to fit’ line and boom.
We know you are probably used to the old Dr. Scholl’s insert, but after one week those are about as supportive as tissue paper. Superfeet are based on principles of podiatric medicine. That means they really work. On a personal note, I have a friend who has had foot problems for over a year. The doctor gave him a boot to wear for six months and it still hurt. He finally tried Superfeet and the pain was gone. Testimonial!
The difference is:
- A structured heel cup
- Rearfoot support
- Firm stabilization
While we are all fans of shopping online, we found it best to go to a store that carries Superfeet to get expert advice and try them on before purchasing.
And for the Feel Good aspect, Superfeet has had a giving program for some time. They give 1% back of annual sales to help those in need in their community in Washington but are starting to grow their donation area. There are a lot of people in the outdoor community who work with the non profit, 1% for The Planet, and theirs is similar but Superfeet actually has a donation committee in-house to see where the donations are needed most locally. It’s always important to remember, those in need can be only steps away!