J.Crew Unleashes First-Ever Collab With LACOSTE
J. Crew’s recent collaboration with LACOSTE is of gargantuan proportions. It took over a year to launch, and just dropped in 30+ J.Crew stores and online.
The special polo shirts are available in a variety of colorways, including traditional white and navy and a more seasonal burgundy.
The meticulous collab was born out of both brands’ mutual admiration for each other’s unique aesthetic sensibilities: J.Crew being the arbiter of cool, dictating the epitome of classic Americana style, and LACOSTE being a French heritage brand whose iconic polo stands for casual elegance.
The design was spearheaded by Jenna Lyons (J. Crew Creative Director and President) and Frank Muytjens (Head of Men’s Design). “I remember saving my babysitting money to buy my first LACOSTE,” says Lyons. “Although the brand started off as this very sporty, tennis-world thing, it went on to have a big influence beyond that…and I’m pretty sure it was name-checked in a Biggie Smalls song.”
The polos are adorned with a retro logo from LACOSTE’s archives and include notched tennis tales and an updated slim fit.
And speaking of tennis, LACOSTE has partnered with the Miami Open to release a co-branded apparel collection. The collection includes sport polos, sport tees, windbreaker jackets and tracksuits, sport shorts, track pants, visors, hats, socks and sweatbands.
The apparel features super lightweight and ultra-dry performance fabrics ideal for the active guy. It features bold red, blue, and purple colors and signature piping and color-locking details.