COACH-A New Level of Cool Again
Back when Coach started, in 1941, it occupied a space on the west side of Manhattan, and made small leather goods. It started with just six leather workers, making everything by hand, and the inspiration was the worn patina of a baseball mitt.
Widely recognized as a distinctly American brand with a long heritage of quality and craftsmanship, Coach began as a men’s company. Now in today’s market place, Coach has again understood the importance of the men’s business. They are no longer just your girlfriend’s handbag brand.
In 2003, the Hudson Collection was introduced. It was the first time they mixed materials, for a more casual look. High-quality canvas was paired with Coach premium leather, to adapt to the change of a more laid back work place, happening across the country. The men’s collection continued to grow and change, as did the male consumer. Previously known for being very ‘briefcase case formal’, and ‘traditionally conservative’, Coach opened it’s first men’s only freestanding store on Bleeker Street, in New York’s mega-booming West Village in 2010. That made the male consumer (and his girlfriend) do a triple take !
Today Coach is once again a cool name to banter around when discussing men’s fashion and accessories. They’ve continue to adapt to the ever changing tech savvy male consumers needs and wants, from iPad and iPhone cases to water resistant zippered closured beach pouches.
Recently Coach teamed up with renowned American audio brand Tivoli to create this cool collectible limited edition radio: a compact, modern design wrapped in luxurious artisanal leather and equipped with the most cutting-edge technology. Let’s call it ‘minimalist baller’.
Speaking of, they also have the most ballin’ baseball collection with bats, balls and mitts, that harkens back to the initially inspired theme in 1941.
With five men’s only stores across the country, in additional to their men’s/women’s stores, and an intense offering on their website, Coach got with the program, and are bringing it, to the gentleman, stronger than ever.