Scentsational Frank & Oak’s Balsem grooming line!

frank oak launch balsem
Clothing retailer Frank & Oak have launched Balsem, a men’s grooming line of products for your face, hair and body. The move is a natural progression for this millennial favorite already offering in-house barbershops and grooming services to its customers. Founding Frank & Oak partners, Ethan Song and Hicham Ratnani grew up in Montreal so it makes sense that this apothecary line is inspired by the crisp, Northern air and made from locally sourced botanicals. The products are unisex with a fresh scent and beautifully packaged so she’ll actually want use them. But don’t worry they are priced reasonably, just above the grooming products you would find in a drugstore, and you can replenish right from the Frank & Oak website.

Your hair needs are covered. Get clean with Balsem Shampoo. It’s super gentle on your scalp, paraban and sulfate free. It will leave your hair naturally soft and shiny with added Abyssinian Oil to nourish your hair and wheat protein to strengthen. If your look requires a strong hold with a high shine finish, choose Balsem Natural Styling Pomade. Wheat proteins, Canadian Willowherb and Echinacea Extract will keep you locks healthy and your hair in place. If you prefer a lighter hold try Balsem Natural Styling Cream. It adds texture while conditioning your hair with nourishing Shea Butter. This is a much more natural, pliable hold with a matte finish.

Related: The Manual’s Dos and Don’ts for gym grooming

This nature inspired grooming line is non-greasy and will have you looking your best with minimal effort. Balsem Face Cleanser contains Canadian Willowherb extracts that will soothe your skin and calm down redness. Like the shampoo, this gentle formulation is alcohol, paraben and sulfate free. It foams up nicely and works to remove impurities. Balsem Shave Cream will set you up for a smooth shave. It gets rid of the scruff while conditioning your skin with Canadian Willowherb, Sunflower Oil and Aloe Vera. You’re about to get even smoother. Balsem Face Moisturizer deeply hydrates with Birch Sap. This local Canadian ingredient has restorative properties that will tone and moisturize your skin.

Living

6 Simple Ways to Upgrade Your Bedroom for Cold Weather

Here are a few tricks to transform your boudoir into a winter sanctuary.
Grooming

Why You Should Use a Shaving Brush (and the 10 Best Options to Buy)

While not required for a good shave, a shaving brush is absolutely necessary for a great one.
Food & Drink

Best Rums for Mixing to Turn Any Night into Island Night

It doesn't matter if you want a mojito, a Cuba Libre, or a daiquiri, you're going to need a good bottle of rum.
Fashion & Style

Bundle Up Before It’s Too Late with the Best Winter Sweaters for Men

There's no better feeling than slipping on a nice new sweater on a winter day
Grooming

The Best Shaving Creams for the Closest Shave Possible

The best shaving cream will leave your skin feeling smooth, hydrated, and (dare we say) pampered.
Grooming

The Best Aftershave Balms to Soothe Your Irritated Skin

Finding your personal aftershave balm is definitely a worthwhile process.
Grooming

Lose the Liquid with the Best-Smelling Solid Colognes

Rub a finger into the pot, dab some of the cologne on pulse points (like the wrist and neck), and enjoy
Grooming

The Best Natural Deodorants for Men That Actually Work

That long list of chemicals on the back of your deodorant freaking you out a little bit? Try one of these and sweat a little easier.
Grooming

The Best Beard Trimmers to Tame Your Wild Whiskers

To help you find the right tool for your facial hair, we put together this list of the best beard trimmers.
Grooming

Aesop’s New Mouthcare Duo Keeps Your Teeth Healthy with Effective and Tasty Formulas

By combining effective essential oils with mouthwatering taste, this duo has everything to keep your grill clean and pristine No B.S. — just pure oral hygiene.
Grooming

The Ultimate Guide on How to Shape a Beard

Whip your whiskers into shape with these at-home tips.
Grooming

The Best Body Lotions for Men to Soften Your Rough Exterior

We have some good news for all you dry guys: We've found some body lotions that actually hydrate our skin and don't leave us feeling like we're coated in butter.
Grooming

The Best Men’s Colognes for Fall: Get the Scent of the Season

Without further adieu, let’s find a scent for you.
Grooming

Activated Charcoal: It Does Your Body, Teeth, and Closet Good

Charcoal kicks ass at dislodging grime and other nastiness, which is why it has become the ingredient du jour in everything from toothbrushes to clothing.