Skip to main content

Scentsational Frank & Oak’s Balsem grooming line!

frank oak launch balsem
Clothing retailer Frank & Oak have launched Balsem, a men’s grooming line of products for your face, hair and body. The move is a natural progression for this millennial favorite already offering in-house barbershops and grooming services to its customers. Founding Frank & Oak partners, Ethan Song and Hicham Ratnani grew up in Montreal so it makes sense that this apothecary line is inspired by the crisp, Northern air and made from locally sourced botanicals. The products are unisex with a fresh scent and beautifully packaged so she’ll actually want use them. But don’t worry they are priced reasonably, just above the grooming products you would find in a drugstore, and you can replenish right from the Frank & Oak website.

Your hair needs are covered. Get clean with Balsem Shampoo. It’s super gentle on your scalp, paraban and sulfate free. It will leave your hair naturally soft and shiny with added Abyssinian Oil to nourish your hair and wheat protein to strengthen. If your look requires a strong hold with a high shine finish, choose Balsem Natural Styling Pomade. Wheat proteins, Canadian Willowherb and Echinacea Extract will keep you locks healthy and your hair in place. If you prefer a lighter hold try Balsem Natural Styling Cream. It adds texture while conditioning your hair with nourishing Shea Butter. This is a much more natural, pliable hold with a matte finish.

Related Videos

Related: The Manual’s Dos and Don’ts for gym grooming

This nature inspired grooming line is non-greasy and will have you looking your best with minimal effort. Balsem Face Cleanser contains Canadian Willowherb extracts that will soothe your skin and calm down redness. Like the shampoo, this gentle formulation is alcohol, paraben and sulfate free. It foams up nicely and works to remove impurities. Balsem Shave Cream will set you up for a smooth shave. It gets rid of the scruff while conditioning your skin with Canadian Willowherb, Sunflower Oil and Aloe Vera. You’re about to get even smoother. Balsem Face Moisturizer deeply hydrates with Birch Sap. This local Canadian ingredient has restorative properties that will tone and moisturize your skin.

Editors' Recommendations

Try these 9 best body washes to freshen up your 2023
Looking for the best body wash for men? Our top picks
A man takes a shower.

The best body washes separate themselves from the pack because they do more than just cleanse your skin. A truly great body wash will also smell great, cleanse your body while also hydrating your skin, works easily in the shower or tub, and leaves you feeling perfectly clean and refreshed. Now picking what's best for your skin type is easier, as we examine the very best body washes for men. Whether you're coming home from a workout or looking to clean up after a long day of traveling, we have a body wash that's right for you.

Sure, you can find hundreds of body washes on the market today, but finding what's best for you may be a bit of a challenge. What should you do? Do you choose the one whose packaging you find most attractive, or do you go for the body wash that smells the best? Our best bet, try and find one that checks all the boxes that you're looking for. Here is our list of the best body wash for men in 2023.

Read more
Spring skincare tips: Get your skin ready for brighter days ahead
These spring skincare tips will help you hit the reset button after a long winter
man receiving a facial

At last, warmer days are ahead. The first months of the year are often a time to hit the refresh button and think about tweaks you can make to become the best version of yourself. Yet short, cold days make motivation feel hard.

The changing seasons — from winter to spring — offer another chance. The polite nudges are everywhere, from the bright-colored short-sleeved shirts and polos on retailers’ home pages to the patio furniture on store floors. Lost in the shuffle of planning warm-weather parties and vacations: Skincare. As the weather shifts, so too should your routine.

Read more
How to shave your beard — and why you may want to
Everything you need to know to shave your beard
Man Shaving Beard


Beards are a great sense of personal style, especially ones that are properly maintained with exceptional grooming products to help in doing so. They can be a wonderful style combo, particularly for those not so inclined to have Brad (Pitt) and Leo (DiCaprio) hair-like status and opt for a beard and bald head look, which works great by the way. Regardless of the hair situation on top of your head, beards can be a great addition that can really elevate your own personal look.

Read more