For the second year in a row, Jack Daniel’s is partnering with the NBA to celebrate the NBA All-Star Game in style. This weekend, February 16-18, in Los Angeles, the two companies have put together a series of events, prizes, and opportunities that are sure to appeal to anyone, even if you don’t who LeBron is and really just like whiskey (or vice versa).
Throughout the weekend, Jack Daniel’s will have the Lynchburg General Store (located at 903 W. Olympic Blvd. in LA) open for visitors to get a taste of Tennessee and enjoy everything else about the All-Star Weekend. While at the General Store, you’ll be able to shop specially curated local products, participate at the Charcoal Mellowing Bar, and learn about the Lincoln County Process (the charcoal-mellowing trick that makes Tennessee whiskey stand out), virtually explore Lynchburg through the Lynchburg Travel Agency, indulge in Southern hospitality at Miss Bobo’s Bakery, and enjoy music from the house folk band.
Another part of this weekend’s festivities is the chance to win a pair of custom Nike Air Force 1 sneakers, inspired by Jack Daniel’s Tennessee Honey whiskey and crafted by the legendary Shoe Surgeon. Featuring a single stitching technique (which is used to create craft Italian shoes), these sneakers were designed to reflect the various elements related to Jack Daniel’s. These include Vachetta tan leather accents, gold metal eyelets, leather lace with gold metal aglet to represent Tennessee Honey, black Horween leather made with the same care and attention that Jack Daniel’s uses in their whiskey-making process, and dark brown distressed leather with russet undertones that will age with wear, emblematic Jack’s barrel aging process.
To win these kicks, you need to 1) be in LA this weekend and 2) stop by the Lynchburg General Store pop-up between 10 a.m. and 11 a.m. Wristbands will be handed out starting at 10 a.m.; drawings commencing at 11 a.m. You need to be at least 21 years old to participate.
Jack Daniel’s and the NBA are also teaming up with basketball stars Muggsy Bogues and Robert Horry to announce the NBA Legends Camp, which will take place this summer.
You can enter now through April 30. All you need to do is create your personal NBA Legends dream team and share it on the site. Two winners will be chosen to attend the camp in Lynchburg, Tennessee (along with four friends each). Once there, the groups will not only get to learn from the legends themselves, but they’ll also learn all about Jack Daniel’s and how it’s made (while hanging out with Muggsy freaking Bogues and Robert freaking Horry).
Can’t make it out to LA for the festivities? Then you should mix up this Jack Daniel’s cocktail (created by Jack Daniel’s LA ambassador Eric “ET” Tecosky) while you watch the best of the best from the comfort of your own home.
The All Star
- 1 oz Jack Daniel’s Tennessee Whiskey
- .5 oz Jack Daniel’s Honey
- .5 oz Cointreau
- 1 oz Fresh Lemon Juice
- 1 oz Simple Syrup
Method: Shake all with ice. Strain into a chilled cocktail glass with a hot sugar rim. To make the hot sugar rim: Mix 5 parts sugar, 1 part cayenne. (If fresh lemon juice is not available, sub the lemon and sugar for a high quality sour mix).
