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The legacy of the 1990s beer boom — and what’s still worth drinking today

The decade that made craft beer cool again

A glass of beer on a beach
George Cox / Unsplash

I’ve been drinking beer for over two decades. In that time, I’ve seen a boom in the American brewing world from infancy to today. I turned twenty-one back in 2002, and back then, there were only around 1,400 breweries. At last count, we are nearing 10,000 breweries.

And while that’s a big difference in the last twenty years, it pales in comparison to 1990, when there were only around 250 breweries from coast to coast. Even with that small number, there’s no ten year span that added more to the contemporary beer world than the decade of snap bracelets, Beanie Babies, and Friday night runs to Blockbuster.

Why were the 90s such a big decade for craft beer?

While the 90s were a huge decade for timeless music like Nirvana, Pearl Jam, and more, it was also a major turning point in the craft beer landscape.

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“The 90s were the decade when beer put on its flannel and said, ‘I’m not just another fizzy yellow lager, man.’ Microbreweries were popping up like coffee shops, fueled by a mix of rebellion, experimentation, and a growing thirst for something different,” says Garth E. Beyer, Certified Cicerone and owner and founder of Garth’s Brew Bar in Madison, Wisconsin.

“The 90s gave us zines, grunge, dial-up internet—and the first wave of brewers who thought, ‘Why not toss a pound of hops in there and see what happens? What if I toss two pounds?’ It was the wild adolescence of craft beer: awkward, loud, but impossible to ignore.”

Beers brewed in the 90s that stood the test of time

Not only was the 90s a decade when brewers decided to push the envelope in terms of what a beer could be. It also gave the drinkers some of the most iconic, timeless beers ever produced.

This includes beer created in the 80s, which gained the most traction in the 1990s.

“Think of Sierra Nevada Pale Ale still rocking its green-label or Samuel Adams Boston Lager still holding court at the bar like the cool uncle,” says Beyer.

“Anchor Steam kept its steam-powered swagger while everyone else pushed boundaries. Stone IPA came out swinging, teaching people what bitterness could taste like. And Bell’s Two Hearted Ale. That beer is still dropping hop-melody hits like a band that refuses to fade into the ‘where are they now?’ section. The two-hearted variety pack in the market today is my jam.”

Why are many of these beers mimicked to this day?

Unsurprisingly, many of the beers crafted in the 80s (like Boston Lager and Sierra Nevada Pale) and the 90s (Allagash White and Stone IPA) are still emulated and mimicked by brewers today. Why is that, you might ask?

“Because they were the mixtapes everyone copied,” says Beyer.

“Those beers defined balance, boldness, and drinkability in a way that newer brewers still chase. They weren’t just recipes; they were blueprints—accessible enough to love, iconic enough to want to recreate, and timeless enough to remind us of where craft beer came from. Mimicking them isn’t about nostalgia—it’s about paying homage to the first chords that kicked off the soundtrack of modern craft beer. I’ll drink – and sing – to that.”

1990s-era beers to drink right now

Now that you’ve learned a little about the importance of the 1990s when it comes to the beer boom of that last few decades, it’s time to find some ironic, noteworthy 90s beers to add to your fridge.

Allagash White

If you only try one 90s-era beer, make it Allagash White. This Belgian-style wheat beer is brewed with unmalted wheat and oats. Its flavors are curacao, orange peel, and coriander. The result is a multi-layered wheat beer featuring flavors like ripe bananas, wheat, citrus, and gentle spices. This sessionable beer is perfect all year long.

Stone IPA

You can thank Stone IPA for your favorite craft West Coast IPA. First brewed to celebrate the brewery’s first anniversary in 1997, this balanced, piney brew quickly became the brand’s flagship beer. Pleasantly bitter at the finish, it features Magnum, Chinook, Centennial, Azacca, Calypso, Ella, and Vic Secret hops.

Bell’s Two Hearted

While this beer has been produced since the 80s, the version we all know now was first brewed in 1997. While many memorable IPAs feature multiple hops, this beloved beer only features Centennial hops for its aroma and flavor. The result is a surprisingly balanced beer featuring notes of caramel malts, tangerine, grapefruit, and floral, earthy, piney hops at the finish.

New Belgium Fat Tire

While the recipe isn’t the same today, this beer was first brewed in 1991. This 5.2% golden ale features house ale yeast, Pale, C-80, Munich, and raw barley malts. It gets its hop aroma and flavor from the use of Triumph, HBC-522, and Barbe Rouge hops. The result is a balanced beer featuring notes of bready malts, fruity yeast, and floral hops.

Christopher Osburn
Christopher Osburn is a food and drinks writer located in the Finger Lakes Region of New York. He's been writing professional
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