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Twillory Releases New Dress Shirts for the Non-Iron Man

By TJ Carter Apr 1, 2016 12:00 PM

Ironing is no fun. If you’re like most fellas, you probably don’t like to be anywhere near an iron. Irons are hot, they’re kind of hard to use, and ironing takes time away from other important activities, such as chopping down trees and taking shots of whiskey.

There is such a thing as non-iron clothes, but they come with a price: they’re treated with formaldehyde. Yikes! Isn’t that one of the main ingredients in embalming fluid? Sure, sometimes you can feel like a dead man walking when you’re at work, but c’mon, formaldehyde?

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That’s where the heroes at Twillory come in. No, Twillory is not the name of a magical realm in a children’s fantasy novel, but rather a new direct-to-consumer menswear startup. Founded in 2014, Twillory has already made quite a splash in the world of menswear, and they’ve just changed the game again thanks to their new non-iron dress shirts.

Twillory10 — Image used with permission by copyright holder

Last week Twillory announced the release of a revolutionary new type of chemical treatment for dress shirts, which they’re calling “SafeCotton.” SafeCotton doesn’t have any of the harmful effects of formaldehyde. What are those harmful effects, you ask? According to a report from the United States Government Accountability Office, formaldehyde in textiles can cause rashes, skin irritation, headaches, and has even been linked to lung cancer.

Related: How to Choose the Right Dress Shirt

Twillory has been working to patent SafeCotton for the past two years, and it’s finally available for purchase. It’s the first and only formaldehyde-free non-iron dress shirt on the market, and you can get two for just $99. Color and pattern options include sky-blue window pane, blue gingham, blue twill, and white twill.

If you’re looking for something to do with your old dress shirts, you might check out Twillory’s Re:Purpose program. In partnership with a vocational charity called CareerGear, Twillory accepts donations of used menswear and gives it to the homeless, unemployed, and disaster victims in this country and abroad.

SafeCotton Non-Iron Dress Shirt: 2 for $99

Promo code: staysafe

TJ Carter wears many hats, both figuratively and literally. He graduated from the University of Oregon in 2011 with a degree… Read Full Bio

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