Twillory Releases New Dress Shirts for the Non-Iron Man

By TJ Carter Published April 1, 2016

Ironing is no fun. If you’re like most fellas, you probably don’t like to be anywhere near an iron. Irons are hot, they’re kind of hard to use, and ironing takes time away from other important activities, such as chopping down trees and taking shots of whiskey.

There is such a thing as non-iron clothes, but they come with a price: they’re treated with formaldehyde. Yikes! Isn’t that one of the main ingredients in embalming fluid? Sure, sometimes you can feel like a dead man walking when you’re at work, but c’mon, formaldehyde?

Recommended Videos

That’s where the heroes at Twillory come in. No, Twillory is not the name of a magical realm in a children’s fantasy novel, but rather a new direct-to-consumer menswear startup. Founded in 2014, Twillory has already made quite a splash in the world of menswear, and they’ve just changed the game again thanks to their new non-iron dress shirts.

Twillory10 — Image used with permission by copyright holder

Last week Twillory announced the release of a revolutionary new type of chemical treatment for dress shirts, which they’re calling “SafeCotton.” SafeCotton doesn’t have any of the harmful effects of formaldehyde. What are those harmful effects, you ask? According to a report from the United States Government Accountability Office, formaldehyde in textiles can cause rashes, skin irritation, headaches, and has even been linked to lung cancer.

Related: How to Choose the Right Dress Shirt

Twillory has been working to patent SafeCotton for the past two years, and it’s finally available for purchase. It’s the first and only formaldehyde-free non-iron dress shirt on the market, and you can get two for just $99. Color and pattern options include sky-blue window pane, blue gingham, blue twill, and white twill.

If you’re looking for something to do with your old dress shirts, you might check out Twillory’s Re:Purpose program. In partnership with a vocational charity called CareerGear, Twillory accepts donations of used menswear and gives it to the homeless, unemployed, and disaster victims in this country and abroad.

SafeCotton Non-Iron Dress Shirt: 2 for $99

Promo code: staysafe

Topics

Culture

Former Digital Trends Contributor

TJ Carter wears many hats, both figuratively and literally. He graduated from the University of Oregon in 2011 with a degree…

Fashion & Style

Nomos adds color to Metro line for Ace Jewelers’ 50th

Two new Nomos watches with striking dial colors

Ace x Nomos Glashuette

Dating back to the early ‘90s, German watch brand Nomos Glashutte has dominated the industry with stylish timepieces. It is now collaborating with Ace Jewelers to mark a special milestone in the boutique's journey—its 50th anniversary. The latest additions, the Metro Neomatik and Metro Neomatik 39, are based on the Metro line and are cleverly designed to breathe some life into the collection. Think of it as a splash of color that makes everything look more interesting.

To make the collection more lively, the brand opted for contemporary color shades—orange and yellow. Each model features a subdial above 6 o’clock that’s highlighted by a different shade, which complements the dial. While the orange version has a yellow subdial, the yellow variant comes with an orange sundial, two warm colors that blend perfectly. The Metro line consists of three watch models with white and blue dials—the new orange dials add a touch of spice to the collection.

Fashion & Style

Sergio Tacchini taps into its tennis roots for SS25

Channeling the tennis beginnings and the polo origin

Sergio Tacchini Tennis

Athletes who make a mark on their sport almost always go on to create something off the court as well. After they leave a lasting legacy within their respective athletic venture, they look to have the same effect on culture. The most popular example is Michael Jordan and his Air Jordan shoe line. While he is the greatest basketball player of all time (no disrespect to Kobe or LeBron), his shoes have changed the world in so many ways that it's hard to quantify. But before MJ, you had Sergio Tacchini. While he was a legendary tennis star, he made a lasting impact on culture when he launched his self-titled brand. It started on the court and was worn by dozens of tennis legends from the 1970s to the 1990s, but it was also adopted by the British subculture "The Casuals" and hip-hop artists like LL Cool J and Nas. Since then, it went through some hard times before being acquired in 2019 and relaunched. The Sergio Tacchini SS25 drop heads back to its tennis roots, reminding everyone where it came from.

Tennis and the polo

Fashion & Style

Zenith unveils chronomaster original triple calendar in rose gold and black

The art of contrast: Rose gold and black redefine zenith's calendar chronograph

Zenith Chronomaster Original Triple Calendar white abckground

Zenith introduced a new Chronomaster Original Triple Calendar chronograph model. It has an 18-carat rose gold case and a black dial. This addition comes after the steel model came out earlier in 2024. The new materials and color difference change the appearance of the design.

At 38mm the watch showcases a configuration from El Primero's past. Not many people realize the high-frequency chronograph movement from Zenith had a triple calendar, besides the moon phase. In 1970, the company made 25 prototypes using the A386 case design.