Western wear has proven to be the trend that won’t go away, and brands are starting to take notice. With brands like Tecovas recently arriving at department stores like Nordstrom, the trend is beginning to reach more mainstream retailers rather than just niche stores. Following this path, Lucchese, the Texas-born brand, is paving the way for a broader audience with the arrival of several of their iconic styles at Bergdorf Goodman.
While it may appear that this expansion is only a passing trend, the truth is that the partnership between Bergdorf Goodman and Lucchese is another example of how western wear could permanently impact fashion trends and retailers. Thanks to shows like Yellowstone and high-caliber partnerships with artists like Chris Stapleton and Post Malone, western wear has seen a resurgence like never before. With a limited release to begin with, this Lucchese and Bergdorf Goodman partnership is a first step towards a mainstay place in fashion.
Bergdorf Goodman gets more western with Lucchese
Releasing five of the brand’s most popular styles, Bergdorf Goodman is embracing the Western trend with one of the go-to Western brands. As part of the expansion, Lucchese is adding Jones in black caiman belly leather; Collins in black florence buffalo leather; Devin in tan ranch hand leather; Gavin in Lucchese’s signature black cherry on santini goat leather, and Tanner in chocolate mad dog goat leather. All five styles will be available at Bergdorf Goodman’s online store and at the department store’s Fifth Avenue flagship location.
In a statement, Doug Kindy, president of Lucchese Bootmaker, said, “Partnering with Bergdorf Goodman marks an exciting new chapter for Lucchese.” Bergdorf Goodman and Lucchese both work to cultivate uncompromising quality.” If Lucchese and Bergdorf Goodman’s wholesale expansion is a success, this milestone could solidify the Western trend as a mainstream style rather than just another micro trend.
