Skip to main content

This Week Only: A Blockbuster Pop-Up Store Opens in New York City

It’s hard to remember the time when regular people had to put on pants and shoes and actually leave the house in search of cinematic entertainment. It was dark days, for sure. But, before Netflix brought us the miracle of on-demand video, Blockbuster was the only game in town. The video rental giant is a distant memory for most millennials. Now, five years after the chain essentially closed for good, one streetwear designer has resurrected the blue-and-yellow icon for just one week.

dumbgood blockbuster
Dumbgood/Facebook

For a limited time only, a Blockbuster-themed shop has literally popped up in New York City. This latest incarnation of the ’90s video store chain boasts the same bold blue-and-caution-yellow color scheme. Inside, the layout and aesthetic mirror most of the original retail stores. The Blockbuster ticket logo signage, aisles of movie candy, and rows of VHS tapes are instantly recognizable to any millennial.

This temporary store trades a traditional movie rental inventory for in-your-face streetwear. It’s the brainchild of Dumbgood, a bleeding-edge fashion design house that claims to live at “the intersection of streetwear and pop culture.” At a time when turn-of-the-millennium fashion and nostalgic pop culture are constantly colliding, the temporary Blockbuster reboot makes perfect sense. Dumbgood’s pop-up shop boasts old-school cult movie posters and VHS tapes, but Blockbuster-inspired merch is the focal point here. Visitors can shop everything from $12 branded keychains to iPhone cases to $400 VHS chain necklaces. There are even “Be Kind Rewind!” T-shirts and striped polos that recall Blockbuster’s original employee uniforms.

It’s been almost five years since Blockbuster finally shuttered its retail stores — all but one actually. Millennials and lovers of movie nostalgia can still visit the company’s last official franchised store in Bend, Oregon. In an era of immediate entertainment gratification, this is the final holdout of the VCR era. Surprisingly, it’s open every day of the week with an extensive collection of DVD and VHS rentals (yes, really), plus movie snacks and even its own beer, aptly named The Last Blockbuster.

The Blockbuster pop-up shop is open at 13 Crosby Street in New York City’s SoHo neighborhood. Unlike the original video chain, however, the shop will be short-lived as it’s slated to last only through December 15.

Editors' Recommendations

Mike Richard
Mike Richard has traveled the world since 2008. He's kayaked in Antarctica, tracked endangered African wild dogs in South…
Will Justified: City Primeval season 2 happen?
Everything we know so far about Justified: City Primeval season 2
Timothy Olyphant in Justified: City Primeval.

Last year, Timothy Olyphant reprised his role as U.S. Marshal Raylan Givens in Justified: City Primeval, one of the best shows on FX and Hulu in 2023. The eight-episode miniseries was a follow-up to Justified, which ran for six seasons on FX from 2010 to 2015. While Justified was based on Elmore Leonard's Fire in the Hole, City Primeval was based on a separate story by Leonard that didn't originally feature Raylan. It was reworked for television as a Justified sequel with Raylan as the main character.

Following the conclusion of the miniseries, fans have been asking about Justified: City Primeval season 2, especially since the ending leaves the door wide open for a major reunion from Justified. But don't get too excited just yet. We're sharing everything we know about Justified: City Primeval season 2, and it's not all good news. But the early word is at least encouraging.
Has Justified: City Primeval been renewed for season 2?

Read more
Everything we know about the Peaky Blinders movie
Peaky Blinders Hats

(From left) Joe Cole, Cillian Murphy, and Paul Anderson in "Peaky Blinders." Courtesy of Netflix / Netflix

Now that Peaky Blinders star Cillian Murphy is also an Oscar winner, it's safe to say that the show's profile has never been higher. The show's run ended in 2022 after six seasons, telling the story of a crime family that emerges after World War I in Birmingham, England, and it's one of the best shows on Netflix. Murphy starred as Tommy Shelby, the leader of the family, and was joined by an ensemble cast that included Paul Anderson,  Helen McCrory, Finn Cole, Sophie Rundle, Tom Hardy and Anya Taylor-Joy, among many others.

Read more
The 14 best Western movies to watch right now
Western movies come in a variety of forms and styles, and these are the best ones
Once Upon a Time in the West

Western films hold a special place in many people's hearts due to their ability to transport you to an entirely different reality. Their sweeping desert landscapes whisk us away from the bustle of everyday life or simply give us a sense of wanderlust without ever leaving our couches. In some Western movies, you root for the moral character, sometimes you cheer for the antiheroes, and in others, you want the bandits to succeed, but the storylines are always meant to excite.
And the style — we’ll wear vintage dungarees, Western bow ties, and Boss of the Plains brimmed hats any day of the week. If you’ve been wanting to dive into the film category but don’t know where to start, these are the 14 best Western movies to watch right now, listed from oldest to newest.

El Camino: A Breaking Bad Movie (2019)

Read more