Skip to main content

Beats by Dre Pays Homage to World Cup Rituals

beats dre pays homage world cup rituals by neymar
The 2014 FIFA World Cup begins in Brazil in less than a week, and when it kicks off the world will go insane over the monthlong event where teams from around the globe battle it out on the soccer pitch. To celebrate, Beats by Dre, with the help of R/GA and Sword Fight, came up with an out-of-this-world five-minute film titled “The Game Before the Game” to promote their new Solo 2 headphones that’s all about World Cup rituals featuring an all-star cast of just about every cool soccer player on earth, plus a few famous athletes from other sports, as well as an appearance by some musicians you might have heard of.

Are you wondering who? Neymar da Silva Santos Júnior, Neymar da Silva, Sr., LeBron James, Bacary Sagna, Bastian Schweinsteiger, Blaise Matuidi, Cesc Fàbregas, Daniel Sturridge, Javier “Chicharito” Hernandez, Jozy Altidore, Luis Suárez, Mario Götze, Robin van Persie, Lil Wayne, Nicki Minaj, Rafaella Beckran, Serena Williams, Sydney Leroux, Stuart Scott, Rio Ferdinand and Thierry Henry.

Related Videos

“The Game Before the Game” is like a music video set to “Jungle” by Jamie N Commons & The X Ambassadors. It starts out with Brazil’s Neymar participating in his pre-game ritual, calling his father, who himself is a former footballer. “Run like you’re a crazy man chasing happiness,” he tells his son in the unscripted advertisement. The game goes on to follow other players as they participate in their pre-game rituals, like Mexico’s Chicharito, who says a prayer on his knee and Spain’s Cesc Fabregas, who kisses a ring his girlfriend gave him.

We know athletes love their Beats by Dre headphones, and we couldn’t help but get in the World Cup spirit while watching this short film. We also got Henry’s 2014 World Cup prediction at a recent event in New York to promote it: “It’s going to be difficult for a team to beat Brazil in Brazil,” he said. After all, he should know, Henry helped his team France go all the way to the top during the 1998 World Cup in France.

Watch here:

Editors' Recommendations

What to Watch For In This Weekend’s World Cup Qualifiers
Miles Robinson of USA Soccer scores a game-tying goal against Honduras on Sept. 8, 2021.

Miles Robinson of USA Soccer scores a game-tying goal against Honduras on Sept. 8, 2021. CBS Sports Galazo

National teams are gearing up during a two-week international break that harks to World Cup qualifying matches this weekend. Only three teams — host Qatar (who qualifies automatically), Germany, and Denmark — have already punched tickets to the big show in Dec. 2022. Still, 95 nations have a shot at securing a spot in the 32-team field. Let’s dig into the action to preview what’s at stake for teams in the Western Hemisphere.
The top three out of eight qualifying teams in North and Central America and the Caribbean will qualify directly, with the fourth-placed team going to an intercontinental playoff in June 2022.
USA v. Mexico
This Friday is the big one. While each team sits comfortably as the top two in the standings, the importance of this game to both teams is very real. 

Read more
Watch Carabao Cup Final 2021: Man City vs Tottenham Live Stream
watch carabao cup final man city vs spurs live stream tottenham hotspur v manchester  premier league

At 11.30 AM ET/8.30 AM PT, Manchester City and Tottenham Hotspur, aka Man City vs. Tottenham, meet in the Carabao Cup Final at Wembley. It's set to be quite the match with the two sides both keen to lift the trophy at the end of the match. The big game is being broadcast through sports streaming service ESPN+ in the U.S.

The last time that Man City and Tottenham met was as part of the Premier League with Man City thrashing the London-based side 3-0 in February. With both reaching the final of the Carabao Cup though, there's all to play for. Arguably, Man City has had a harder time qualifying, having met Manchester United in the semi-finals and Arsenal in the quarter-finals, compared to Tottenham's semi-final pairing with Brentford, and its quarter-final tie with Stoke City, but at this stage, it doesn't really matter, with both sides making it to the end of the tournament.

Read more
World Cup 2026 Is Officially Coming to the U.S., Mexico, and Canada

The World Cup is, hands down, one of the most popular sporting events on the planet. Every four years, countries come together in the spirit of sportsmanship to play on the pitch — and, in 2026, those teams will be meeting in the United States, Mexico, and Canada.

FIFA approved the United Bid submitted by the three North American nations on June 13, one day before the 2018 World Cup kicks off (pun intended) in Russia.

Read more