Skip to main content

Report: Nearly 40% of subscribers will cancel their Netflix account if pricing goes up again

This news comes as a surprise to absolutely nobody

Netflix on a phone
Stock Catalog / Flickr

Netflix has absolutely dominated the streaming market for over a decade. With some of the best movies and TV shows in the business, the streaming giant is synonymous with online watching habits and binge-watching worldwide.

One of the main reasons for Netflix’s success in comparison with other streaming services is the affordability and accessibility of the streamer. Cheap subscriptions and no advertisements separate Netflix from others like Hulu and Max. Unfortunately for fans, some of these pros are about to turn into cons. Much like Disney Plus hiking its prices, Netflix is about to follow the same path.

How much is Netflix a month?

Netflix has an ad-free plan that will now come in at $22.99 per month and an ad-supported plan at $6.99 per month. According to a recent poll by CivicScience.com, 39% of current Netflix subscribers claim they would cancel their subscription if the prices of an ad-free plan go up. Now that the rumor is a reality, will people actually cancel Netflix at the clip they claim they will?

How does Netflix compare to other streamers?

As was already mentioned, if it feels like Netflix isn’t the only service upping its prices, it’s because it isn’t. Disney Plus and Hulu both increased their ad-free services to $14 and $18 per month, respectively. Those numbers are significantly lower than the nearly $23 price that Netflix looks to implement. You can also bundle Disney Plus and Hulu because they are both owned by Disney. You can bundle both services together without ads for $20, still a lower rate than Netflix. Max costs $16 monthly right now in the aftermath of the rebranding from HBO Max to Max.

What is the future of streaming?

With the SAG-AFTRA strike still ongoing, no new programs will be released on streamers like Netflix for quite some time. The actors and studios have hit another roadblock in the labor dispute, with both sides leaving negotiations without a deal. Many viewers support the labor union and want the best deal for the actors so that shows and movies can get back up and running fairly.

Combine the strike with the increased prices on Netflix, and the streamer doesn’t seem to be garnering any goodwill at the moment. Netflix must carefully consider its next move so it can stay on top of the streaming world and maintain fans who subscribe to a Netflix account. Even the most successful businesses falter if they make enough wrong moves.

Editors' Recommendations

Shawn Laib
Shawn Laib is a freelance writer with publications such as Den of Geek, Quote.com, Edge Media Network, diaTribe, SUPERJUMP…
Here’s every new movie coming to Netflix in 2024
Doona Bae as Nemesis in Rebel Moon part 2.

2024 is looking to be another busy year for one of the most dominant streaming companies in the world. Just a few months into 2024, Netflix released a full slate of titles expected to drop this year. While most of these new Netflix movies don't have release dates, the company did offer brief explanations as to what they were all about. Some of these titles seem destined to be among the best Netflix eventually has ever released.

From end-of-year awards plays to compelling documentaries and some lighter fare, this lineup promises to bring Netflix fans more than 50 new titles they can enjoy this year. Without further ado, here's every movie coming to Netflix in 2024, along with official descriptions from Netflix.
All descriptions via Netflix PR.

Read more
What we know about Netflix’s Avatar: The Last Airbender
The acclaimed animated series Avatar: The Last Airbender is heading to live-action soon.
netflix avatar the last airbender live action series featured 2

This month, the newest Netflix original series is a big-budget adaptation of the beloved animated series Avatar: The Last Airbender. Fans of the franchise were burned by the previous adaption, but the new show appears to be much closer to the spirit of the original.

The series has been a long time coming, and it was first announced by Netflix in 2018. Avatar: The Last Airbender co-creators Michael Dante DiMartino and Bryan Konietzko were originally supposed to shepherd the franchise to live-action themselves. However, both DiMartino and Konietzko departed the series over creative differences with Netflix. That's why the new showrunner, Albert Kim, took over in 2021 and maintained that position through the first season. Whether there will be a second season remains to be seen, but Netflix has placed a large bet on this show with a budget that is reportedly $15 million per episode.

Read more
Malignant, His House, and more: The 8 best horror movies to stream on Netflix right now
From pastiches of horror classics to totally original work, Netflix has great horror movies for every taste
1922

Loving horror movies is, for some movie-goers, almost entirely different from loving movies generally. Plenty of people love both, but deep horror fans know that there's nothing better than going to a theater or dimming all the lights at home and being prepped to get scared out of your mind. It's a totally unique thrill ride and can sometimes feel closer to riding a roller coaster than to anything you might get from other movie genres. If you're looking to replicate that thrill ride at home, then we've got you covered with some of the best horror movies on Netflix to choose from. Of course, Netflix also has awesome action movies and a great roster of shows to peruse, but for this list, we'll be running down the best horror movies the service has to spook you.

Malignant (2021)

Read more