In partnership with Dunkin’, JetBlue has launched a special livery honoring the companies’ years-long collaboration. An Airbus A320 now features Dunkin’s pink and orange hues and is appropriately named Brewing Altitude. The companies unveiled the plane in Boston, where both have a loyal following.
The JetBlue x Dunkin’ partnership began in 2006
JetBlue and Dunkin’ started to work together in 2006, when the airline began serving Dunkin’s Original Blend coffee in flight. That grew into Dunkin’ becoming JetBlue’s official onboard coffee supplier in 2011. The livery on Brewing Altitude celebrates the almost two-decade-long partnership and the companies’ Boston roots.
Marty St. George, President, JetBlue, said: “Dunkin’ has been part of the JetBlue journey for nearly two decades, and we’re proud to showcase this partnership with a livery that’s as fun and bold as the brands behind it. With our shared Boston heritage and focus on delighting loyal customers, this collaboration brings together two fan-favorite brands in a way only JetBlue and Dunkin’ can.”
Scott Murphy, president of Dunkin’, said: “This is about more than coffee in the sky; it’s about two beloved brands coming together through a shared passion for meeting people where they are and fueling them on their journey. From Boston to beyond, we’re proud to see our iconic pink and orange take flight with JetBlue and celebrate the fans who’ve made Dunkin’ part of their everyday ritual, even at 35,000 feet.”
To get the week going and commemorate the livery, JetBlue and Dunkin’ are awarding status to passengers who fly on Brewing Altitude Mondays from May 19 through September 1. TrueBlue members aboard the aircraft on eligible routes will receive Mosaic 1 status, while Dunkin’ Rewards members will get Boosted status for three months. Existing Mosaic members will obtain 20 bonus tiles for their 2025 tile tracker. Boosted Status members get two times the number of points, in addition to base points earned on all qualifying purchases, for three months.
