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July and American Airlines launch first-ever luggage collaboration

American Airlines Celebrates 100 Years With Limited-Edition July Luggage

July
July

Popular luggage brand, July, is celebrating American Airlines’ 100-year legacy with a first-of-its-kind luggage collaboration inspired by the airline’s iconic design heritage. Launched last week, the July x American Airlines Collection marks American’s first-ever consumer brand partnership in its 100-year history, bringing together the airline’s archival design heritage with July’s modern, thoughtfully engineered luggage.

July x American Airlines collection

The limited-edition collection reimagines two of American’s most recognizable heritage colors across July’s Carry On ($345) and Checked Expandable ($425):

  • Heritage Blue with cream leather piping and a red zipper
  • Heritage Red with heritage blue leather piping and zipper
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Inside, each suitcase features a custom lining inspired by American’s Astrojet® colors and classic Silverbird Vignelli logo, while July’s signature travel technology includes CaseSafe™ integrated tracking, SilentMove™ wheels, aerospace-grade German polycarbonate shells, and an adjustable multi-stop handle.

Why this collab matters

“American Airlines has been an icon of travel both in the States and around the world for a century – the kind of legacy that deserves to be celebrated. It’s been fun exploring elements of nostalgia, iconography and innovation together. I think the result is a beautiful celebration of the romance of travel,” says Co-founder Athan Didaskalou.

“Travelers have made a deep connection with the American Airlines brand over the past 100 years, and we continue to look for thoughtful ways to bring that connection to life,” said American’s Managing Director of Global Marketing Jacs Wyatt. “Working with July allowed us to transform beloved heritage design elements into a premium collection that celebrates a century of innovation, style and travel intertwined with modern travel innovation.”

Emily is a Features Writer at The Manual, where she specializes in food, beverage, and travel content. She focuses on weaving… Read Full Bio
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