Away and DJ/producer John Summit have debuted a special partnership, naming him the brand’s Chief Destruction Officer! The campaign debuts an exciting refresh of Away’s Aluminum luggage collection, including new colorways, Arctic Steel and Bronze. This partnership marks the first update to Away’s premium Aluminum collection in six years; it introduces new colors across both Aluminum and Aluminum Edge, along with the debut of the Aluminum Mini Crossbody.
This exciting new campaign tests Away’s durability, with Summit putting its Aluminum luggage through a series of outrageous trials, from dragging and torching to tarring. Built to take the blow so your belongings don’t have to, Aluminum undergoes rigorous testing, including over 900 hours of shell testing, to ensure it can withstand the demands of travel. What you can find in this durable new collection includes:

- Aluminum ($648–$798): Available in NEW Bronze and Arctic Steel, alongside Silver and Onyx Black. Key features include a premium aluminum shell, zipper-free latch closure, Japanese-made spinner wheels, precision inset locks, and an interior compression system.
- Aluminum Edge ($428–$548): Introducing four new colors: Atlantic Blue, Champagne White, Absolute Pink, and Smokey Taupe. Features include a textured polycarbonate shell, durable aluminum interior frame, reinforced corners, and dual recessed TSA-approved locks.
- Aluminum Mini Crossbody ($198): A new addition featuring an aluminum frame, push-release lock, and adjustable leather strap, available in Silver, Onyx Black, Bronze, and Arctic Steel. The partnership also includes an exclusive co-branded Stadium Bag created for Summit’s CTRL ESCAPE tour merchandise.
About the Away x John Summit campaign

“We wanted to pick up right where John’s viral moment left off and carry the story forward through an expanded, meaningful partnership structure, not just a response to a singular viral moment. Calling John “Chief Destruction Officer” formalizes our collaboration in a playful way and reinforces the narrative that brought us together: our commitment to testing, quality, and durability,” says Quynh Dang, VP of Brand at Away.
“In addition, we wanted to align the partnership with the right product and timing. John was planning his tour, and we were planning the launch of our Aluminum collection–the biggest update to the line since 2020. While speed matters when a cultural moment takes off, real value is generated by building programs thoughtfully and intentionally, always with our community in mind. Seeing the response to the campaign over the past week, I’m even more confident we made the right call.”