Hudson Sutler: Putting the Cool in Cooler Bags

hudson sutler putting the cool in cooler bags montauk bag
A beat up duffel bag with a great patina and a rusted, green, gunky zipper led Grant Hewit to conjure up his company Hudson Sutler. The bag, which originally belonged to his dad during his college years, was passed down the line and ultimately wound up in Hewit’s hands.

Today, Hudson Sutler sells sophisticated duffel bags with an oversized waterproof zipper. They stole the idea from a boat cover. “I felt there was a bigger opportunity to build a brand around travel,” says Hewit.

His target customer is a young professional male just out of college up to men in their mid to late 30s. “These are guys looking to have experiences outside the office.”

montauk bag insideDuffel bags have been the flagship item from the beginning. The company offers commuter duffels and larger weekender duffels for two to four day trips, but they are continually developing new products. The latest came out just a few weeks ago. The Montauk Cooler Bag is made of 18-ounce canvas that’s sturdy and made for wear and tear. It has a waterproof liner (the same kind used for life rafts), a rust proof resin zipper and flip top access. It retails for $130.

“Cooler bags are certainly out there,” says Hewit, “but a lot of cooler bags are pitched more toward the fishing and hunting community. While ours can be used for that, our core demographic is a little more social.”

Right now, Hudson Sutler products are sold exclusively online, but that could change soon as they continue to beef up manufacturing to meet the constant demand. “The say we go about product development is to ask, ‘How do we build a product and brand that gives an inanimate object a soul?’” Hewit says.

Looks like they are putting plenty of soul into products that will be well-loved, just like that original duffel bag that sparked a whole new company.

Grooming

Giveaway: Maintain Your Manliness with Hudson Made Grooming Products

We partnered with Hudson Made to giveaway some of the finest grooming products this side of the Mississippi.
Travel

The 4 Most Incredible Lighthouse Hotels in the U.S.

If you're a salty maritime soul at heart, staying at these lighthouse hotels will feel like coming home.
Outdoors

Easy Camping Hacks for the Reluctant Outdoorsman

Make 'roughing it' a bit less rough.
Living

Into the Wild is a Tiny Cabin that Let’s You Edit Your Views of the Forest

You’ve heard of choose your own adventure books, this is a choose your own view cabin.
Living

The 10 Best Adventure Dog Breeds for the Active Outdoorsman

Find your perfect canine companion.
Living

A Passive House That’s Big on Style While Saving the Planet

Passive Houses, are not just saving the planet and reducing energy costs, they’re stylish as hell.
Living

No Strings Attached with the Best Wireless Charging Pads

Wouldn't it be nice if we lived in a world where there were no cords at all? These wireless charging pads are a good start.
Travel

The Woodman’s Treehouse Has Everything You Want, Including a Pizza Oven

The ultimate escape for a weekend of reliving your childhood, there’s also hammocks, a slide, and a rooftop hot tub.
Living

Be a Rebel Without a Cause and Buy James Dean’s Old Hollywood Hills Digs

This restored and reimagined 1920s Spanish-style home is up for sale for just shy of $4 million.
Living

How to Winterize Your House and Yard Before the Cold Weather Comes

With just a few weekends of work, you'll be sitting pretty (and warm) in your newly winterized home.
Outdoors

The Best First Aid Kits for the Home, Car, Hiking, and More

Accident, injuries, burns, bug bites, and worse can strike at any time. Be prepared.
Living

The Complete Guide to Kitchen Knives and Their Uses

You could be missing out on the perfect utensil for making sushi, slicing ribs, or creating radish roses and not even know it.