2015 Mercedes-Benz S63 AMG 4MATIC Coupe | New York Auto Show

There are few men who exemplify cool, calm masculinity pared with effortless style and panache than Jon Hamm’s character on Mad Men, Don Draper. It’s not surprising, then, that Mercedes-Benz asked Mr. Hamm to help them unveil the 2015 Mercedes-Benz S63 AMG 4MATIC Coupe at the New York Auto Show.

If you’re not familiar with this sensuous new coupe, it’s the AMG-tuned version of the 2015 Mercedes-Benz S-Class Coupe, which debuted earlier this year. Slated to replace the now-ancient CL-Class, the new S-Class Coupe is designed for men who want a stately sedan … without four doors.

The S63 AMG 4MATIC Coupe, however, is designed for men with style and an appreciate for unbridled brawn without wanting to shout about it. Accordingly, behind AMG’s “twin-blade” radiator grille lies a 5.5-liter twin-turbocharged V8 that makes 577 horsepower and 664 pound-feet of torque. Mated to an AMG SPEEDSHIFT MCT 7-speed sport transmission, which routes power to all four wheels through the AMG Performance 4MATIC all-wheel drive system. All told, the Teutonic S63 AMG 4MATIC Coupe is good for a 0 to 60 of 3.9 seconds and a top speed of 186 mph.

It’s not just the power that intoxicates but also the interior. Although we just got a quick glance at on the show floor in New York, it easily topped our list for its high-quality materials, simple yet elegant design and use of high-tech features, including two 12.3-inch TFT screens in the dash, three-spoke AMG steering wheel, and Nappa leather.

If you’d like to know what it’s like to drive, you’ll have to wait until we get behind the wheel later this year. Until then, watch our first look video below.