Go Wild West with New Old Spice Red Zone Scent: Desperado

Before there were multi-step man skincare lines, shelves full of waxes and pomades, and an endless array of shaving implements, there was Old Spice. There is a good chance your grandfather or father or both had one of the iconic cream colored bottles in his medicine cabinet. If it feels like its been around for forever, it’s because it sort of has, or at least for the last eight decades.

Related: Call of the Wild Collection from Old Spice

But the new iteration of Old Spice isn’t your father’s after-shave. Of course, the brand is still catering to hyper-masculinity as evidenced by the manly men who star in its wacky ads, like Isaiah Mustafa or Terry Crews, but they’ve branched out with an expanded line that goes beyond antiperspirant and a wider variety scents.

The latest range of deodorants, body washes and shampoos within the Old Spice Red Zone Collection is Desperado, a scent that’s meant to summon up the ultimate devil-may-care dude. Apparently, this risk-taking attitude translates to a blend of lemon juice, greenery and firewood.

And embodying the man who could care less about consequences is Mexican actor and model, Alberto Cardenas. And how do you demonstrate the new scent’s ability to inspire this kind of overconfidence? In a two-part ad campaign that features our hero Cardenas engaged in an old-timey standoff with a bandido in an old Mexican town (actually shot at John Wayne’s former spread in Durango, Mexico), of course. Cardenas defeats the (presumably malodorous) villain and wins over the people with his badassery, good looks and delightful odor before riding off into the sunset on a mythical horse/bathtub hybrid. As you do. Though you probably shouldn’t try this at home, even while wearing Old Spice.


Home Maintenance Checklist: How to Prepare Your Property for Each Season

Follow our lead and keep your home looking and functioning fine in any season.

White Elephant Gift Ideas Perfect for Any Holiday Party

Our advice? Go funny. Go wide. Go selfish. You never know — you just might end up getting back your own gift.

Meet Donnie Vincent, a Bear Hunter Who Gives a Damn About Nature

The bear-hunting conservationist chats with The Manual about tracking bears, conserving nature, the sadness of a kill, and the problem trophy hunting.

An Introductory Guide to Train Travel in the United States

With a little bit of forethought and preparation, you can turn Amtrak into Glamtrak.

Best Men’s Body Wash and Bar Soaps for Ultimate Hydration

With hydrating body washes and bar soaps, you can skip the after-shower lotion routine.

Attractive at Any Age: Skincare for Men in Their 20s, 30s, 40s, and Beyond

Age gracefully from beautiful boy to handsome silver fox with the best skincare for men at any age.

These Gyms Have the Best Grooming Products and Amenities

A good gym will have enough great grooming goods to relieve you of a kettlebell’s worth of product from your gym bag.

Never Neglect Your Nethers Again with Ballsy’s Line of Ball Care Products

Hygiene is undoubtedly important, but the proper cleansing routine for your undercarriage is even more crucial.

5 Rules to Follow and Become Your Best Bearded Self This No-Shave November

Here’s some sage pieces of advice and a few product suggestions to take you from clean-cut to boldly bushy.

Dollar Shave Club is Getting into the Fragrance Field with New Line of Blueprint Cologne

The Dollar Shave Club doesn't just want you to look good — it wants you to smell good too.

Give Your Mustache a Twirl with these Best Mustache Waxes

Take control of that thing, man. Every mustache needs mustache wax to reach its full potential.

Get a Beard as Shiny as Santa’s with This 2018 Beard Oil Advent Calendar

After 24 days of oiling up, Mr. Claus is going to have some competition in the beard department.

Sprint Through Airport Security with These TSA-Approved Men’s Travel Kits

Don't board your next flight without these travel sized grooming kits. You'll thank us after that red-eye.

Best Black Friday Deals on Top-Quality Grooming Products for Men

Don't sleep on these steals. Get out there and get shopping.