An Affordable Men’s Grooming Kit

I am a fan of a good scent. I write about cologne all the time and became a little obsessed with stacking fragrances and diving deep into the notes that build all my favorite scents. The top notes you smell right away, the heart notes that form the core of the fragrance, and the base notes that stick around the longest. As a matter of fact, Kevin Keller, co-founder of Fulton & Roark is who sent me down the obsessed path when he introduced me to the concept of stacking colognes a few years ago when I interviewed him for a different article on how to select the right cologne. So, now that summer is in full swing, I have been a little focused on what makes up a summer scent and how to keep it strong in the heat and humidity. So I reached out to Kevin and he hit me with some knowledge.

I don’t believe in hard seasonal rules. Fragrance is personal. If you love a dark, smoky scent, you should wear it, even in July. You might just want to go a touch lighter than you would in the winter months. – Kevin Keller, Co-Founder, Fulton & Roark

Dean Bell is a guy many people know from The Bachelor and The Bachelor in Paradise. He has since updated his image as an influencer searching for adventure. That search has led him to partner with Chevron this summer in celebration of the country’s 250th birthday. In addition to helping many drivers keep their engines in top shape this summer with his support of the gas, he is teaching us something he is adopting this season: Men’s grooming and skincare. As he gets a little older, he is figuring out, with the help of his wife (like most of us), the importance of taking care of his skin. But how is he doing that on the road this year? And how can we learn from his experience?

That’s what grooming is at the end of the day when it comes to skincare. You are basically keeping to your skin as youthful as you possibly can. – Dean Bell

We don’t talk enough about men’s grooming. Skincare, haircare, nails, and teeth are all important for your personal appearance and overall health. Typically, we tend to put it on the back burner while we focus our time on things with a more measurable return on time investment. Sure, we used to get away with this because guys like John Wayne, Clint Eastwood, and Paul Newman were regarded as examples of the rugged male aesthetic that didn’t need the attention to moisturizing and conditioning. Nowadays, though, men like George Clooney and Brad Pitt are seen as sex symbols deep into their sixties, and it is largely thanks to skincare. Recently, if you have been watching the World Cup, you may have noticed a focus on the grooming marketing. That is because Unilever has launched its largest activation ever with a sponsorship of the FIFA World Cup 2026.

The FIFA World Cup 2026™ will be the most socially connected and inclusive tournament in our history. Football today lives in real time, in culture and on social platforms – and this tournament is designed to be experienced, shaped and shared by fans wherever they are. – Romy Gai, Chief Business Officer, FIFA