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Defunk Your Face Muff with Beard Buddy

Beards are in, my friends, and as long as Congress doesn’t reinstate the draft (which killed off our fury companions during World War I), they are likely here to stay—and for good reason. Beards make dumb people look smarter. They award grace and nobility to even the ugliest of faces, and if you’re lazy (like me), they save you those few precious morning minutes. Let’s say you spend five minutes a day shaving, a very conservative estimate, that’s over thirty hours a year, over 300 hours in ten years—over twelve days you could have spent sleeping, drinking more coffee, or making sweet, sweet morning love.

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But how, you ask, is one supposed to get that morning affection when your beard smells like the porterhouse you gnawed on the night before? Two words: Beard Buddy. (We know, we know. We’ve mentioned Beard Buddy before, but this article has that new article smell. Mmmm…fresh, steamy beard article…) As a proud grower of a face muff for years, long before they were ironically cool, there have been times when I have struggled to keep my chin mop smelling and looking like the hair wonder it is. Thankfully, a couple of beard aficionados out of LA have stepped up to the plate. With their line of beard washes and oils packed full of organic goodness, my beard finally smells as good as it looks, and is so soft it puts the top locks to shame.

Personally, I’ve always had a hard time finding a wash that has the right balance of toughness to obliterate the grime but still gentle enough for that virgin skin hiding underneath. No longer. Beard Buddy Beard Wash doesn’t strip away your man oils like a run-of-the-mill face wash, nor does it leave you smelling like you fell face first into bucket of daisies. But don’t stop there. Massage in a couple of drops of the Beard Oil and watch out! With its silky smooth texture and all-man scent, doors will open, women will flock, and the beard gods will look down upon your curly waves of jawbristle and smile, for you are no longer just a man who grows one hell of a beard. You are a beard that has grown a man!

Jacob Cleveland
Former Digital Trends Contributor
The art of the summer scent: Smelling good in the heat with an expert
Person spraying cologne on their neck

I am a fan of a good scent. I write about cologne all the time and became a little obsessed with stacking fragrances and diving deep into the notes that build all my favorite scents. The top notes you smell right away, the heart notes that form the core of the fragrance, and the base notes that stick around the longest. As a matter of fact, Kevin Keller, co-founder of Fulton & Roark is who sent me down the obsessed path when he introduced me to the concept of stacking colognes a few years ago when I interviewed him for a different article on how to select the right cologne. So, now that summer is in full swing, I have been a little focused on what makes up a summer scent and how to keep it strong in the heat and humidity. So I reached out to Kevin and he hit me with some knowledge.

I don’t believe in hard seasonal rules. Fragrance is personal. If you love a dark, smoky scent, you should wear it, even in July. You might just want to go a touch lighter than you would in the winter months. – Kevin Keller, Co-Founder, Fulton & Roark

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Dean Bell hits the road and talks men’s grooming
Adult, Male, Man

Dean Bell is a guy many people know from The Bachelor and The Bachelor in Paradise. He has since updated his image as an influencer searching for adventure. That search has led him to partner with Chevron this summer in celebration of the country’s 250th birthday. In addition to helping many drivers keep their engines in top shape this summer with his support of the gas, he is teaching us something he is adopting this season: Men’s grooming and skincare. As he gets a little older, he is figuring out, with the help of his wife (like most of us), the importance of taking care of his skin. But how is he doing that on the road this year? And how can we learn from his experience?

That’s what grooming is at the end of the day when it comes to skincare. You are basically keeping to your skin as youthful as you possibly can. – Dean Bell

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Grooming is on its biggest stage with World Cup 2026
Ball, Football, Soccer

We don’t talk enough about men’s grooming. Skincare, haircare, nails, and teeth are all important for your personal appearance and overall health. Typically, we tend to put it on the back burner while we focus our time on things with a more measurable return on time investment. Sure, we used to get away with this because guys like John Wayne, Clint Eastwood, and Paul Newman were regarded as examples of the rugged male aesthetic that didn’t need the attention to moisturizing and conditioning. Nowadays, though, men like George Clooney and Brad Pitt are seen as sex symbols deep into their sixties, and it is largely thanks to skincare. Recently, if you have been watching the World Cup, you may have noticed a focus on the grooming marketing. That is because Unilever has launched its largest activation ever with a sponsorship of the FIFA World Cup 2026.

The FIFA World Cup 2026™ will be the most socially connected and inclusive tournament in our history. Football today lives in real time, in culture and on social platforms – and this tournament is designed to be experienced, shaped and shared by fans wherever they are. – Romy Gai, Chief Business Officer, FIFA

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