The traditional “New Year, New You” approach sounds great at the time — but some experts say it fails because people set overly ambitious goals that are unsustainable after the initial motivation fades. According to Ayat Slyemann, Registered Dietitian, MS, RD, resolutions most commonly fail about a week into January (hence why Jan 9 is National Quitters Day).
However, when resolutions are built on realistic habit changes instead of restriction, it’s often enough momentum through small, achievable wins to last long beyond January. Below, Ninja’s dietary experts share the secret of how the Ninja CREAMi Diet creates a realistic, indulgent approach that embraces America’s love for ice Cream while helping people hit health goals. Here’s the scoop (no pun intended).
About the Ninja CREAMi Diet

According to Ninja, 61% of people say the top benefit of making homemade desserts is the ingredient control—something the Ninja CREAMi puts directly in your hands. With this in mind, the Ninja CREAMi diet is all about making smart swaps instead of making endless sacrifices. Per a recent SharkNinja survey, sweet cravings are the dominant trigger for 59% of people to cheat on their goals. Through this diet, the brand is helping to flip the script by making staying on track feel less like a chore and more like a reward. In turn, this approach introduces creative ways to still have your everyday indulgence while maintaining your resolutions.
“When you know you can have ice cream every day—made with ingredients that actually support your goals—there’s no sense of sacrifice, no building pressure, and no “cheat day” mentality that derails progress,” says Slyemann. “Daily enjoyment creates sustainability because you’re building a lifestyle you actually want to live, not struggling your way through January. This approach also provides an element of control, not only through the ingredients you select to include in your recipe but by allowing you to accurately track intake of dairy, fiber and protein,” she shares.
How desserts and health goals can coexist

Many people falsely believe desserts and health goals can’t coexist — but Ninja is here to challenge that mindset. “The Ninja CREAMi puts the power in your hands to create personalized frozen treats, whether lower-sugar, protein-packed, vegan, or fruit-based, so you can enjoy dessert guilt-free while supporting your goals, whatever those might be for you. Recipes like our Chocolate Protein Ice Cream and Fresh Mixed Berry Sorbet prove you don’t have to choose between taste and health–you can have both and enjoy it,” says Kaitlyn Herbert, Global Chief Marketing Officer at Ninja.
Unlike store-bought ice cream where you’re limited to what’s on the shelf, using the Ninja CREAMi gives you the ability to choose everything that goes into your frozen treat. As someone picky about the types of ingredients I allow into my home, I appreciate the option to choose my own brand of milk, protein source, sweetener, and more. Not only do you have more control over what really goes into your body with this method, but it also gives you a sense of discovery and fun as you explore new customizations and recipes. This also provides more flexibility to create healthy frozen treats for those with dietary sensitivities or needs, like creating vegan ice cream or lactose-free ice cream.
Discipline and longevity

Ninja has recently partnered with Tom Brady, someone known for discipline and longevity. “Tom Brady’s approach to longevity has always been about sustainability and making disciplined choices but, even the GOAT wants ice cream, and his philosophy proves that peak performance and enjoyment aren’t mutually exclusive,” says Herbert.
“Tom knows that staying committed to your goals doesn’t mean giving up everything that brings you joy; it’s about making choices that work for you long-term. That’s exactly what the CREAMi® Diet is about—finding ways to incorporate what you love so you can actually sustain your goals. With CREAMi, people can customize ingredients and portions to fit their routines, which is exactly the kind of practical, long-term approach Tom supports,” she shares.
For new users, success using the Ninja CREAMi can look different because the machine is all about personalization. For some, the goal may be to hit protein goals while enjoying satisfying, sweet treats that support cravings. Alternatively, some users are more focused on reducing sugar intake without feeling deprived. Some users are simply after the joy of making something delicious from scratch. Regardless of the reason, the real universal success here is that you can make whatever you want with the Ninja CREAMi, using it as a tool to meet your health goals or a creative outlet.
Getting started with Ninja CREAMi recipes

If you’re getting excited about trying the Ninja CREAMi (I know I am), knowing where to start is half the battle. Ninja recommends starting with one of the hero recipes for regular ice cream, lite ice cream, sorbet, dairy-free ice cream. From these hero