Update 10/9/24: We’ve been gathering watch deals since a week before Amazon’s Prime Big Deal Days, and we’re still seeing more offers with the shopping event winding down. Check out our recommendations below, and make your purchases quickly as stocks are limited!
Prime Big Deal Days sent ripples throughout the retail world, but it’s already set to end today, October 9. The deals aren’t limited to Amazon though, as other retailers have joined the action. That means fun watch deals for all of us, from those looking for one of the best casual watches to those that demand the best watches from luxury watch brands. We can’t be sure that you’ll like every watch on this list, but there should be something for everyone.
Timex Expedition Scout 40mm Watch — $40 $65 38% off
Is there anything more classic than a green Timex field watch? A field watch is great for outdoor exploring and is typically made to resist some damage. The muted green coloration invokes a sense of exploration and adventure. Check out more Timex Big Deal Days deals if you like this one (they’re highly affordable there, too!)
Casio G-Shock GA-2100 (Red) — $67 $99 33% off
If you can’t recommend a deal on your daily wear, what deal can you recommend? This watch stands up to my flailing arms knocking into things and being tossed casually on my bed, all the while keeping my head out of my phone when I want to know the time. Plus, it gives a delightful splash of red to my muted-colors-heavy wardrobe. I got mine on sale for $70 (it tends to go on sale often) and now you can beat me at $67. Check out more like it in our G-Shock Big Deal Days or Casio Big Deal Days writeups.
Swatch BIG BOLD (Blue) — $105 $125 16% off
As far as fun watches go, Swatch is a big deal. Omega and Tissot are in the Swatch group, not the other way around, after all. The fairly-priced watches don’t get giant discounts, or any discounts at all, that often. Declare your love of casual watches fearlessly with this 47mm boldly blue watch.
Diesel Master Chief Stainless Steel and Leather Analog Men’s Watch — $125 $170 26% off
The Diesel Master Chief Stainless Steel and Leather Analog Men’s Watch features a unique case shape, a sleek dial, and luminous hands. It’s a steal at its discounted price, as the 26% off will let you pocket savings of $55.
Fossil Blue Breaker — $153 $230 34% off
Fossil’s Blue Breaker sports watch features a dial that appears like undulating waves on the sea, with the hour markers almost appearing to float on top. That, a classic metal band, and little flourishes of orange make for quite an eye-catcher.
Boss Allure Men’s Quartz Chronograph Stainless Steel Watch — $260 $400 35% off
The Boss Allure Men’s Quartz Chronograph Stainless Steel Watch is made of quality materials and looks like a luxury watch, but at a fraction of the price. It’s also made of durable mineral crystal for protection from scratches. A 35% discount brings its price down by $140.
Diesel Mr. Daddy 2.0 DZ7480 (Red) — $303 $450 33% off
Diesel makes watches with unique, refreshing designs that will help you stand out from the crown. This watch, inscribed with ‘ONLY THE BRAVE’ at the top, really invokes that feel. It features a ton of dials and cool readouts with a stainless steel and enamel construction.
Luminox NavySEAL Carbon Compound 3500 — $445 $5455 18% off
We’ve recently dubbed Luminox as one of the most iconic military watch brands, and this Navy Seal watch shows exactly why. It features a self-powered illumination system that will provide a constant glow for up to 25 years to create a readout that is always visible.
Alpina Startimer Swiss Automatic Watch — $893 $1,195 25% off
The Alpina Startimer Swiss Automatic Watch features silver-tone stainless steel for style and an anti-reflective sapphire crystal for protection. It’s also water resistant up to a depth of 100 meters. It’s available with a 25% discount, which is equivalent to savings of $302.
Bulova Frank Sinatra ‘The Best is Yet to Come’ — $943 $1,275 26% off
This watch is classy and classic at the same moment. In addition to gold-colored plating and hands, the watch contains a copy of the Sinatra signature and a iconography of his hat. It’s designed to reflect the Frank Sinatra style, if you can keep up with it. Grab it while it’s below the $1,000 mark.
Hamilton Watch Khaki Aviation Pilot 42mm — $995 $1,045 5% off
This is one of those stainless steel watches offset with clear white numerals and a refined sense of style. It features the day of the week at the top in a full word, easy to ready layout, and the date in a numeral window at the bottom.
How to choose a watch on Prime Day
The three steps to picking a watch on Prime Day are as follows: Pick your price and size, find your preferred look, and then look again.
Choosing a price for your Prime Day watch is different than at usual times. The highest end watches aren’t going to be going on sale in droves the way others do. They simply don’t need to. But mid-tier and low-end watches have the chance to really fall in price around this time. Finally, remember you really don’t need to spend $1,000 or multiples of that amount to get a great watch. Something inexpensive to give you the time without interacting with your phone and start doom-scrolling is enough.
Next, browse the watches in that price range. Just look and take in quick subconscious feelings. Maybe you like metallic watches or maybe you prefer bio-sourced ceramics. Do you gravitate towards a stately black or intensely yellow watches? Is the design simple, like a clock, or weird and abstract? Let your gut do the talking.
Finally, once you’ve zeroed in on some discounted Prime Day watches, go back and take in the details. Are they smooth? Do they have transparent parts? Double-check to see if the size is right for your wrist, and check for a date window and find out what other additional dials (aka “complications”) do.
How we chose these Prime Day watch deals
In many ways, creating a reasonably-sized guide to Prime Day watch deals is a nightmare. The space is large and you’ll likely ignore somebody’s tastes. Watches can be practical, casual, luxurious, or silly curiosities and everybody has their own take.
Here, we focused on affordable offerings from well-received brands. We found watches of various colors and styles, with classic dials and unique offerings considered equally.
And, of course, we found watches with good discounts and price points compared to others of their style, brand, and make. Whenever two watches filled the same niche, we let price and discount be the guide, as deals writers should.
