Skip to main content

JJ Watt and Reebok Help Veterans

JJ Watt, the insanely good defensive end for the Houston Texans, has a long history of giving back to his community.

He started a foundation to provide after-school athletics for kids, he spends time with children in hospitals, and he’s deeply committed to veteran’s affairs. So it’s no surprise he used his partnership with Reebok to develop a new shoe that not only helps you perform your best, but also simultaneously helps veterans, working in tandem with the nonprofit, Boot Campaign.

reebok jj i military edition

Recommended Videos

Reebok already has a successful line of Watt-inspired shoes and apparel, the aptly-named JJ Watt Collection. Tee-shirts, shorts, compression gear, training shoes, workout shoes: basically anything you’d need to get ripped and work up a sweat. The JJ I shoe was created with the help of Watt, who was frustrated he didn’t have footgear that could keep up with his intense training. These shoes offer incredible traction on the soles, reinforced toes, FlexCage technology that keep your feet feeling secure as you bob, weave, jump, stop short, sprint– and the Reebok Liquid Foam, a newish development, offers incredible shock absorption.camo sole reebok military shoe

Now meet the brand-spanking new JJ I Military Edition shoe. It’s everything great about the JJ I shoe series, but it now comes in a couple of military-inspired colors: sandstone, brown, and tan, with camouflage details and soles. Wearing the JJ I Military Edition is the perfect way to not only get the best out of your workout or sport, but also to show your support for the men and women of the United States’ Armed Forces.

“We as athletes are often the subject of headlines and highlights, when in fact it is the men and women of our military who truly deserve the adoration and praise,” Watt says. “I chase a ball around a field for a living. These men and women lay their lives on the line to secure and protect our freedom. They are real American heroes. The JJ I Military Edition was inspired by them and serves as a daily reminder to take advantage of every opportunity this great country has to offer thanks to these men and women. Reebok and I are very proud to support The Boot Campaign and all of the men and women who are so deserving of our respect.”

Reebok has released an incredibly powerful video of Sgt. Matthew Melancon, a veteran and athlete who lost his legs fighting in Afghanistan. After years of multiple surgeries, he made the unimaginable decision to have his legs amputated so that he could one day walk again. Now, he’s pursuing his goal to qualify as a member of the US team in the Snowboard World Cup next year. Sgt. Melancon does it all (minus the actual snowboarding bit) in JJ I Military Edition shoes.

JJ I Military Shoe

In addition to Reebok’s policy of always offering 20% off to active and retired military, their families and first responders, Reebok and Watt are also partnering with the Boot Campaign thanks to the JJ I Military Edition shoe. The Boot Campaign is a nonprofit that offers assistance to veterans returning to civilian life and to military families. They work to help with job placement, finding shelters, counseling, and even offer surviving spouse support.

A great shoe that supports you while supporting our troops? That’s an easy choice.

Elizabeth Dahl
Elizabeth Dahl is a southern girl in the heart of Los Angeles who lived far too long before learning what an incredible food…
Why skeleton watches are having a major design moment
Why skeleton watch displays are the focal point of modern horology
Ulysse Nardin Diver X Skeleton Ops

If you believe skeleton watches simply keep the time, then think again, as they are truly wearable pieces of art blending the mechanical with artistic expression. While some conventional editions may hide the inner workings, skeleton watches beautifully display the intricacies involved in a timepiece from the springs and rotors to the architecture of the gears. Each movement, which can be seen through a transparent case back, embodies precision engineering and expert craftsmanship. Collectors are always looking for the next big thing in horology; skeleton watches are an impressive balance of technical and aesthetic achievement. They are not only visually magnificent, but the skill involved in constructing them proves why skeleton displays take center stage and currently serve as the ultimate form of wearable art. 

The mechanical and artistic power of skeleton watches

Read more
Oakley’s latest releases include your new favorite sandal
Oakley, Brain Dead return for a new summer collaboration
oakley boot from brain dead collaboration

For their first SS25 drop, Oakley Factory Team has reunited with Brain Dead for another collaboration that pushes the boundaries of footwear. Known for their unique partnerships with brands like Adidas and Oakley, Brain Dead’s one-of-a-kind flair is present in these releases that bring two summer-ready styles to the front. Taking on two of Oakley’s classic designs, these new releases are all about innovation and pushing your comfort zone. While their fashion-forward designs take center stage, these shoes are still ready for any summer adventure you have planned. While the latest releases are far from the classic designs you know, they certainly have an edge that’s hard to pass by. 

Oakley Factory Team and Brain Dead introduce the Flesh Sandal and the Edge Boot

Read more
A new LOEWE and On performance running shoe has arrived
Loewe, On reunite for another colorful collaboration
pair of loewe x on sneakers in dirt

After two previous collaborations that set the standard for athletic-luxury brand partnerships, LOEWE and On are back for another new release. In time for the Spring/Summer 2025, the latest releases introduce a brand new design on their previous design in chic colorways that bring on the new season. Along with new colorways on this design, this partnership includes a new apparel line that uses the latest hues. The stylish new designs build on this partnership, which only seems to grow as the seasons go by. 

LOEWE and On bring on the summer

Read more