Skip to main content

Feel Good Friday – Capsule Market Square

If you are in New York City this weekend, be sure to check out this shopping experience linked to a great cause. Capsule, the premiere fashion and lifestyle trade event, is  launching Capsule Market Square, a two-day shopping event featuring over 75 of the most sought-after men’s and women’s apparel and accessories labels (many we have covered here!) , along with a top-tier selection of home goods, art and furniture. Their first-ever open to the public event, will be held December 14 and 15 at 82 Mercer Street in the heart of New York’s Soho shopping district.

The Backstory:

Recommended Videos

Held twelve times annually in New York, Las Vegas, Berlin and Paris, Capsule is renowned for cultivating an international assortment of the best men’s and women’s brands for retailers and press around the world. Capsule has pulled from within that community for Capsule Market Square and will open up the doors to the public to shop a diverse, covetable assortment of brands just in time for the holiday shopping season.

Brands! Brands! Brands!

Participating apparel and accessories brands like Billy Reid, Want Les Essentiels De La Vie, Nudie Jeans, Organic by John Patrick, Maison Kitsune, Mark McNairy New Amsterdam, Arc’teryx Veilance, In God We Trust, 10Deep and Creatures of Comfort will sit alongside lifestyle offerings from Field Notes, Morris Kitchen and Birchbox, among many others. All brands will offer one-of-a-kind pieces, overstock, samples, current merchandise or special products.

The Feel Good Part:

Capsule Market Square will also feature The Editors’ Closet, an opportunity for consumers to shop second- hand designer goods from editors and stylists from publications like Vogue, GQ, Teen Vogue and Details, among others. Proceeds from The Editors’ Closet will benefit the Ali Forney Center. The Ali Forney Center is an NYC based non-profit that provides shelter and services to homeless LGBTQ youth.

Come Hungry:

As no holiday shopping event will be complete without food and drink, shoppers can select gifts and snacks from local restaurants and food trucks on site. Heineken is a sponsor so expect plenty of beer, bro! Shoppers who spend $500 or more can also pull from a grab bag of gifts from participating brands while supplies last, valued between $70 and $300 each.

Keep up with all the news about participating brands, special deals and freebies using the #shopcapsule hashtag.

CAPSULE MARKET SQUARE

December 14-15 11am – 8pm
82 Mercer St, NYC

Cator Sparks
Former Former Digital Trends Contributor, The Manual
Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…
Topics
TAG Heuer’s new Monaco Gulf is a racing legend reimagined
The Tag Heuer Monaco Gulf is a perfect tribute to racing history
The Monaco Chronograph Gulf

The iconic combination of the Heuer Monaco’s square case and the vibrant Gulf racing livery has achieved legendary status among serious watch collectors. Today, TAG Heuer and Gulf Oil return with the introduction of a captivating new iteration of the Monaco Chronograph Gulf, a luxury timepiece that masterfully celebrates tradition while embracing contemporary refinement. This is a watch designed to capture the rebellious spirit of 1970s motorsport while staying true to the technical performance and elegant finish expected by today's watch enthusiasts. It is a watch that speaks directly to purists, offering a unique insight into a bygone era of racing glory.

A dial that roars

Read more
Bulgari unveils stunning new bronze and green Octo Roma watch
Bulgari’s new bronze Octo Roma is a masterclass in material design
Bulgari Octo Roma watches

In an industry extremely competitive in the realm of luxury sports watches, Bulgari has consistently proven themselves capable of defying the conventional at every turn. The horological powerhouse has once again captivated both industry insiders and watch enthusiasts with an unexpected debut at Geneva Watch Days 2025: the introduction of a bronze-cased Octo Roma. This strategic move has Bulgari infusing its modern architectural aesthetic with a vintage-inspired patina that evolves with each wearer. This release is a profound statement from a brand confident enough to let its soulful narrative develop over time, further cementing the Octo’s status as an undeniable force in the industry. 

A patina meets Roman architecture

Read more
New Balance turns the 1906R into a cold-weather sneaker with Primaloft
New Balance reinforces its sneaker with Primaloft
New Balance 1906R

It’s well known that New Balance sneakers are made with quality craftsmanship and premium materials, but their newest release takes that latter a step further. Beyond just a simple military-inspired design, New Balance's newly announced 1906R touts the integration of Primaloft, a US Army innovation that was developed during the 1980s. Added to keep your feet protected during the harsher climates of the winter season, the New Balance 1906R is the perfect feature for those who seek a more durable option for the season. While Primaloft isn’t new to the footwear or apparel world, the integration into New Balance’s lineup adds immense value to the brand’s already certified durability and comfort. 

New Balance strengthens its sneaker with Primaloft

Read more