Somewhere, a bald eagle is shedding a single tear over Dickies and Budweiser’s first-ever merch collab.
The two teamed up for Bud’s 150th anniversary, which is a heck of a milestone. Dickies was founded in 1922, so it’s no slouch either, and the hundred-plus years of combined workwear and beer experience have made this a pretty strong collection.
The whole drop includes hoodies, t-shirts, and carpenter pants, all reworked with vintage-inspired Budweiser graphics, “Made of America” script, and 150th-anniversary branding layered onto Dickies’ classic workwear silhouettes.
Standouts include the 150-Year Icon Pullover Hoodie, a cotton hoodie with front-and-back anniversary graphics, and the Duck Double Knee Carpenter Pants, a reinforced work pant with a co-branded interior waistband and back-yoke embroidery.
Alongside the apparel, the brands are running a limited promotion called the Genuinely Earned Jacket, awarding 100 exclusive jackets through a social media nomination contest running through September 21. The outerwear looks great, but it’s going to be a lot harder to get your hands on.
Dickies keeps finding new drinking buddies for its workwear
This isn’t Dickies’ first go-around for pairing hard work with a drink at the end of the day. Back in 2023, the brand teamed up with Jameson on a similar collection built on the same pitch: two brands with generations of blue-collar authenticity behind them, joining forces to sell a hoodie.
The Budweiser version leans even harder into the Americana angle, which is pretty much a no-brainer. Budweiser turning 150 is a genuinely big number, and pairing it with Dickies, a brand that’s been outfitting actual American workers since 1922, gives the whole thing a “built by real hands” throughline that a beer alone can’t quite pull off.
Whether the collection is in your wheelhouse is probably going to depend on how many logos you’re comfortable wearing on a t-shirt, but as far as beverage-brand workwear collabs go, this is a clean, on-theme execution of a formula Dickies already knows works.
Where to buy it
The Dickies x Budweiser collection is available now at dickies.com and select retailers, priced from $25 to $85. A second drop follows in November.
