‘Modern Huntsman’ May Change Your Perspective on Hunting

With all this farm to table hoo-ha all over our menus and social feeds, men took it to the next level and got back to hunting their own food. We say, bravo, gents!

If you are going to eat sustainably sourced meat, what better way than to hunt the beast yourself? Brad Neathery saw this trend coming and founded Modern Huntsman, a biannual publication out of Dallas, Texas. Neathery is looking to shift the public’s perception of hunting by publishing the experiences, emotions, and traditions that are associated with the activity. Basically, he is moving hunting away from Duck Dynasty and back to Earnest Hemingway, and we thank him for that.

The publication will span the globe,  from the Texas Hill Country (where we found some amazing barbecue) to the plains of East Africa. There will be interviews with wildlife conservationists, as well as exclusive photo journals and updates on hunting news. Contributors include some of the best photographers and writers from the outdoor world (they even have their Instagram handles next to their names — this is modern!), including John Dunaway, Eamon Waddington, and Jillian Lukiwski.

Neathery has a refreshing life story. He didn’t grow up hunting; as he told The Manual, “We foraged our food from the thrilling terrain of the Tom Thumb grocery aisles in East Texas!” In fact, he used to pass a bit of judgment on the hunting community, thinking, “Why do you need to kill something when there is an abundance of meat in the grocery store, and it is already dead?”

Much of his understanding (or lack thereof) stemmed from his view of hunters as gruff, middle-aged, overweight rednecks wearing camo; grinning over the body of a bloody, dead animal; and holding a six-pack under his arm. On top of that, the media makes hunters out to be the bullies of wildlife and, frankly, the hunting industry wasn’t doing much to improve the perception (enter Duck Dynasty).

The Modern Huntsman Hunting Magazine

Neathery owns a creative agency in Texas, and it wasn’t until he was introduced to one of his clients (and now partner in Modern Huntsman), Elliott Hillock — who was building a hunting lifestyle goods store in Corsicana, Texas called Freedom Shooting Sports — that he had to really ask himself where he stood on the topic of hunting.

“Through social media and brand partnerships, I began meeting creatives in the hunting industry who would spend the whole conversation talking about conservation, public land management, the responsibility we have to steward the progression of all species of animals. The amount of love and respect that these folks have for the land, wildlife, and their intention to protect the ethics and traditions are what make this lifestyle so special. I was immediately convinced and my whole perspective changed,” Neathery tells us.

A light bulb went off when Neathery realized that these people didn’t have a platform that was a fitting showcase for their work. Their voices either ended on their own internal channels or were published through outlets that didn’t fully do their creative brilliance any justice. Thus, Modern Huntsman was born — a collective that will pull together and distribute content from the creatives in this industry who are actively working to change perceptions.

Editor’s Note: When we first profiled this magazine it was just in its Kickstarter phase. Modern Huntsman is now available on their website and Neathery is hoping to roll out in several nationwide retailers soon.

Culture

10 Fun Facts About Fourth of July You Probably Forgot

It's been a while since history class — we get it. But did you know 4th of July actually happened on July 2?
Food & Drink

Tips for How to Make Your Own Rotisserie Chicken at Home

Chef Marjorie Druker doesn't need a secret recipe to make her chicken delicious.
Fashion & Style

Idris Elba Debuts New 2HR SET Fashion Line Inspired By DJ Culture

Idris Elba is a man of many trades. His newest creative journey comes in the form of a new fashion collection, 2HR SET, is inspired by his passion for music and DJ culture.
Food & Drink

The Best Wine Country Regions in the U.S. for Outdoor Adventures

Want to experience the great outdoors while also drinking wine? Here are the best places in the United States to go for a rugged wine country experience. You'll probably want to take your wine to go.
Outdoors

11 Best Pocket Knives for Everyday Carry

Whether you consider yourself a present-day MacGyver or are just looking for a useful piece of gear, we've got you covered.
Culture

10 Best Books by Ernest Hemingway, Ranked

"There is nothing to writing. All you do is sit down at a typewriter and bleed."
Culture

What to Do When Your Friend Comes Out to You

Whether it's about gender or sexuality, these are the most important things to keep in mind.
Culture

16 Unique Groomsmen Gift Ideas

If you're hoping to make a lasting impression with something unique, or just have no clue where to start when it comes to groomsmen gifts, here are some great ideas.
Culture

The Best Podcasts to Listen to in 2019

Whether you’re into politics, sports, true crime, or learning, we got you covered.
Culture

How to Write a Best Man Speech: 8 Tips to Help You Prepare

Being asked to serve as best man for a wedding is one of the greatest honors, but it comes with a ton of responsibility and one daunting task that most flub: the best man speech. Here are a few pointers to keep in mind as you take the time…
Culture

10 Best Crime Documentaries on Netflix Right Now

If you're like the rest of the country, you're probably obsessed with true crime right now. Here are the best documentaries to get your fix.
Culture

Spectacular Failures Tells the Story of Businesses That Went Very, Very Wrong

You don't have to have an MBA to enjoy American Public Media's new podcast, Spectacular Failures, hosted by Lauren Ober.
Culture

The 13 Best Stephen King Books, Ranked

Go ahead, argue about #1, just don’t sledgehammer our ankles so we amend the article.
Culture

If You’re Just a Grown-Up Kid then You’ll Love these Prime Day Deals on Toys and Games

We've found some great discounts on cool stuff that your inner child will thank you for and your adult brain won't get too upset over -- they're on sale, after all!