I am a big fan of custom anything. From custom suits, to cocktails, shoes and travel. So when WellPath reached out to me to customize my own nutritional supplement package I was all about it.
Launched recently in September of 2014, the brand is working to make taking vitamins a part of everyone’s daily routine and eliminating the piles of unused bottles of product we buy and then shove in the back of our bathroom drawers.
I simply went on the site, filled out my needs and a week later I had a months supply of vitamins in four weekly dispensers (we like how the founder relates them to advent calendars!) and a big bag of powder to put in my morning smoothie. Anyone who came into my kitchen bee lined to the packaging and my partner was perfectly pleased to have shared some of my morning smoothie with the Well Path Vanilla powder included.
We spoke with the founder, Colin Darretta, to hear more about this feel good product.
Tell us a bit about your background.
I came from a finance background and started doing investment banking, then hedge funds. I was always into fitness and wellness and I would proactively spend a lot of time self-educating about how I can help my body through food, supplements etc. It became something really powerful and I even alleviated knee pain I had for a lot of my life. I lost fat and added muscle to the point that it made a huge difference in my life. After a while I became a certified nutrition consultant to better understand this world.
I finally realized that there is a hugely underserved space for people who want to help themselves. I found that in a GNC, Whole Foods or Vitamin Shop, employees were often compensated by what product needed to be pushed. And some brands packaged a bunch of things into one vitamin for everyone that wasn’t exactly what we needed.
Some people have the economic wherewithal to see a nutritionist and that is a great way to get an extremely accurate program for you. But for those who can’t afford that, don’t have time for that, and are not getting a good customer experience at retail I wanted to develop something for them. Not to mention taking daily vitamins can be a hassle with five different ugly bottles on your counter. We wanted to simplify that.
I left my job in 2012 and wanted to do something in this wellness space. In 2013 I founded Well Path and in September of 2014 we launched.
There are A LOT of vitamins in my daily packet.
There are a handful of companies out there who do vitamin packets (not customized like ours). There are always eight vitamins in our packets. My plan is to charge the same amount as our competitors, $40-50 a month, and we will give you a lot more. 90% of people can benefit from the first four. But to take a few more you can get that much closer to the goals you have.
Why do I need the powder after swallowing eight pills?
They are designed to be complimentary. They both have a basis of getting your nutritional needs. Also, you can’t get fish oils in a powder format. Conversely, macronutrients like proteins, healthy fats and fiber can’t be delivered in a pill format.
Tell us about the packaging.
We are trying to do good for our Earth as well as our health! We find suppliers who are eco friendly and the pillbox in particular was highly focused on helping customers to remember to take their vitamins.
One of the biggest factors in people taking supplements is habit. They may get excited and take it for a couple of weeks then forget. Some of these you have to take for three to six weeks in order to get the benefits.
This pillbox can be thrown into your briefcase or gym bag or suitcase so you will remember when you need your next packet.
Where do the vitamins come from?
We stock over 100 supplements so we find suppliers who make the actual pill by either our specifications or brands that are up to our standards.
Then we fulfill your order in-house.
Be sure to check out their awesome smoothie recipes too.
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