Skip to main content

Feel Good Friday: Maker’s Mark Gets Cozy

During the cold, sober winter, nothing provides a warming sensation quite like a tumbler of sweet, smooth bourbon. However, bourbon provides more of a spiritual warmth — for physical warmth, you’ll need, you know, a jacket or something. As it turns out, legendary distiller Maker’s Mark has this base covered, too: By virtue of a partnership with One Warm Coat, Maker’s Mark is poised to collect new and used coats for anyone in need.

One Warm Coat is a non-profit organization that has delivered warmth to over four million men, women, and children. This year, Maker’s Mark is helping extend One Warm Coat’s impact by embarking on a coat donation tour of the Eastern United States. The Maker’s Mark Holiday Truck Tour has already visited Chicago, IL; New York, NY; and Hoboken, NJ; and is poised to visit Philadelphia, PA; Baltimore, MD; Washington, DC; and Louisville, KY before the year is out.

truck and people
Image used with permission by copyright holder

The need for coats during the winter is clear: About 600,000 people are homeless in this country, and according to One Warm Coat, families with children account for 35% of that figure. One Warm Coat doesn’t just provide coats for the homeless, but for the nearly 15% of Americans living in poverty. That’s roughly 47 million Americans for whom a warm jacket may not be in the budget. A nice, warm coat can prevent a significant drop in body temperature, which health experts say can lead to reduced heart rate, loss of coordination, and other negative effects.

Related: What To Mix With Eggnog

Recommended Videos

During the Maker’s Mark Holiday Truck Tour, the beloved bourbon maker will accept coat donations of all sizes. Those who show up to donate coats will we treated to hot cocoa and gingerbread cookies (no bourbon, unfortunately, but you can always treat yourself to a healthy pour afterward). So if you have an old coat you don’t want or need anymore, be sure to catch Maker’s Mark’s Give Cozy, #GetCozy Truck on its way through your town.  

truck
Image used with permission by copyright holder

If you can’t make it to a coat donation event, or if the truck isn’t stopping in your city, there are still ways to help out. Perhaps the easiest way to support One Warm Coat is to text “COAT” to 80100, which will automatically add a one-time donation of $5 to your next cell phone bill. You can also donate funds on their site, find a coat donation drive near you, or hold a drive yourself. If nothing else, you can follow Maker’s Mark’s journey on social media.

Remaining stops:

  • Philadelphia, PA | December 11 – 13
  • Baltimore, MD | December 14 – 16
  • Washington, DC | December 17 – 19
  • Louisville, KY | December 28 – 30
Amanda DePerro
Former Former Digital Trends Contributor, The Manual
Amanda DePerro is a Midwest-based freelance writer and journalist who loves video games, gardening, and true crime. She is a…
Don’t ruin your cigars: here’s how to properly season a new humidor
Seasoning secrets every cigar lover could use
faceless man presenting a cigar humidor with cigars inside with gloved hands

If you're a newcomer to the world of cigars or just bought a brand-new humidor, you'll need to season it. And no, I'm not saying to add salt and pepper to it. If you've never heard of it, you might ask, "What is seasoning for a humidor?"

Don't think you need to flavor the box or anything — seasoning is really about getting the wood inside your humidor so as not to rob your cigars of precious moisture. Easy to understand, and getting it done is relatively straightforward as well. The trick is figuring out the "why," and we'll get into that in a bit. But let's first discuss seasoning a humidor.

Read more
The NBA’s ultimate celebration tool: The victory cigar
A look at the players and coaches who smoke to celebrate
Jordan smoking a cigar image on a bag

Sports are synonymous with celebration. After winning the biggest trophy of their lives, athletes want to indulge in the payoff that comes with seeing their dreams realized. Teams go into the locker room, where a waterfall of champagne hits them in the eyes, and swimming goggles seem to be a requirement, lest you walk around on the best night of your life half blind. While drinking is often the activity of choice after winning a championship, the NBA has an alternative symbol of greatness that other sports don't use nearly enough: the victory cigar.

Basketball is a team game, but it's also an individual canvas for solo superstardom. After winning an NBA championship, the coaches and players who sit atop the throne have long smoked a cigar in the locker room, during the parade, or even on the bench before the clock has hit zero. There's nothing quite like a good stogie to signify the ultimate win over the rest of the league, but how did the victory cigar get so ingrained in NBA championship celebrations? We want to take a walk down memory lane and look at some of the historical moments and people who made the cigar what it is within the NBA today.
Red Auerbach's victory cigar on the bench
Red Auerbach: The Story Behind the Victory Cigar + His Disdain of NBA Officials - Red on Roundball

Read more
The best medical shows of all time to binge now
From ER to The Pitt, these are the best medical shows ever made
Noah Wyle in the Pitt

Throughout TV's long history, the medical drama has occupied a somewhat unique place in the landscape. Medical shows are often some of the most reliable on TV precisely because there's so much drama built in to working in a hospital.

Personally, I've found the medical drama to be deeply comforting for years, even if I have no desire to be a doctor myself. Understanding the stress of people in the healthcare profession is fascinating in and of itself.

Read more