Louis Vuitton is bringing luxury craftsmanship to the Las Vegas Strip this November with another bespoke Trophy Trunk, this one created for the 2025 Formula 1 Las Vegas Grand Prix. The race, taking place from November 20 to 22, is the 22nd stop on the 2025 F1 calendar and marks the sport’s 75th anniversary season. The French fashion house isn’t just showing up with luggage—it’s debuting a fresh visual signature for on-track signage that blends with the city’s electric atmosphere.
This year’s Las Vegas event will again turn the Strip into one of motorsport’s most dramatic backdrops. This will be the third consecutive year for racing lights bouncing off casinos and high-rises. Louis Vuitton’s presence adds a dose of couture flair to the spectacle, connecting its long tradition of elite sports partnerships with F1’s modern showmanship.
A celebration of design and tradition
The new Louis Vuitton Trophy Trunk embodies both craftsmanship and competition. Handmade at the brand’s historic Asnières workshop near Paris, the case features its iconic Monogram canvas, a black-and-white Damier pattern inspired by the checkered flag, and a bold V motif symbolizing both Vuitton and victory. The design reflects the shared values of precision, performance, and innovation that unite the worlds of high fashion and high speed.
This isn’t Vuitton’s first lap with Formula 1. The brand previously created trunks for the Monaco Grand Prix and now expands its reach through a wider LVMH partnership as a Global Partner of Formula 1. As F1 continues to grow its global audience, the trunk becomes more than a luxury accessory—it’s a symbol of the sport’s evolving blend of style, culture, and entertainment.
Beyond the trunk
Louis Vuitton’s ties to elite sports stretch back decades, with custom trunks built for events like the FIFA World Cup, the Rugby World Cup, and the Olympic Games. The Las Vegas Grand Prix collaboration continues that legacy, reaffirming the brand’s belief that victory deserves to travel in style. This partnership also highlights how fashion and motorsport now share the same runway—where craftsmanship meets adrenaline and tradition meets technology.
