Move over, city breaks and cultural landmarks. Americans are setting their sights on something far more celestial for 2026. A new survey commissioned by Icelandair, Iceland’s flagship airline, found that the Northern Lights have officially claimed the top spot on the nation’s bucket list.
The survey of 3,000 U.S. adults revealed that 43% of Americans plan to tick off a bucket-list experience next year, and nearly two-thirds (61%) expect to spend more on travel in the process. When asked about their dream adventure, 34.5% said witnessing the Northern Lights tops their list.
The findings highlight a major shift in traveler priorities. More than half of Americans (58%) say their ideal trip would involve a natural wonder, ranking it above traditional city escapes or cultural landmarks. In fact, 16% of Americans have already seen the Northern Lights, which is more than those who’ve visited the Taj Mahal (7%), the Great Wall of China (9%), or Machu Picchu (6%). The data suggests travelers are increasingly drawn to awe-inspiring, nature-led experiences that feel both restorative and unforgettable.
Rounding out the list of top bucket-list destinations, the Grand Canyon came in second (26.25%), followed closely by the Roman Colosseum (24.98%). But it’s the shimmering auroras that continue to capture hearts (and travel budgets) across the country.
America’s top 10 bucket list experiences for 2026
- See the Northern Lights (Aurora Borealis)
- Visit the Grand Canyon
- Visit the Roman Colosseum
- Go on a safari
- Swim in natural hot springs
- Go whale watching
- Visit Victoria Falls
- Visit the Great Wall of China
- Snorkel in the Great Barrier Reef
- Visit Machu Picchu
