Delta Air Lines is commemorating the journey of Team USA athletes in the lead-up to the Olympic and Paralympic Winter Games Milano Cortina 2026. Delta is the official airline of Team USA and its new campaign highlights the persistence, tenacity, and enthusiasm embodied by these athletes. The airline’s brand spots will debut during the opening ceremonies.
Athletes, preparation, and the long road to Milano Cortina 2026
The first brand spot, “Altitude” will appear during the opening ceremonies, highlighting Team USA’s high altitude training. High-altitude training is proven to strengthen athletes’ hearts, lungs, and endurance. The spot follows the rising, soaring, and descending arc of a Delta flight to Milan, mirroring the aspirations of Delta and Team USA.
The next spot, “Commit to Fly” follows Team USA as it checks in for the trip to Milan. The narrative focuses on a single tap and how it’s the culmination of years of training, dreaming, and planning. The film focuses on Paralympics athletes and who they are before competition, and who they become once it begins.
The third spot, “What We Carry” delves into what Team USA brings with them to Milan. Not only their bags, but also defining experiences and emotions. Following the left to right motion of a baggage carousel, the film demonstrates that what athletes carry is far greater than luggage.
Beyond the films, Delta will bring the Olympic and Paralympic Games to its audience via social channels, with athlete-driven storytelling and behind-the-scenes moments. As the game unfold, Delta will post exclusive content including day-in-the-life features, hype videos, and athlete spotlights.
