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To celebrate Dry January, Dry & Dirty is launching the first zero-proof, functional Martini

Dry & Dirty has the perfect NA Martinis for you

By Christopher Osburn Jan 14, 2026 7:42 AM

Martini — Steve Smith / Unsplash

Dry January is here. Are you partaking in this booze-free month? Sadly, some drinkers taking part in it for the first time this month might be bummed when they sip on a mocktail, and it doesn’t taste enough like their favorite alcohol-based version. Luckily, Martini drinkers have a new zero-proof option that was crafted to taste like its alcohol-filled counterpart.

Dry & Dirty

It’s called Dry & Dirty, and this alcohol-free line of Martinis comes in three flavors: Espresso Martini, Lemon Drop Martini, and Dirty Martini. All are infused with adaptogens to make you feel healthy while you imbibe something free of booze. The adaptogen blend features Lion’s Mane for stress, L-Theanine to aid in focus, and GABA for its calming effects. Made with premium ingredients, these zero-proof Martinis are also low in calories and sugar.

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According to the brand, the Espresso Martini is loaded with flavors like cacao and vanilla. The Lemon Drop Martini is a mix of botanicals, citrus, and sweetness. The Dirty Martini is just as briny and olive-centric as the Martini you drink for the rest of the year.

“Dry & Dirty was created to elevate a ritual people already love—without the consequences,” said Kyle Koss, Founder and CEO of Dry & Dirty.

“We’re building a brand that people trust, allowing them to participate confidently in any social setting, without compromise.”

Where can I buy it?

Dry & Dirty’s three flavors are currently available online at www.dryanddirty.com for the suggested retail price of $34.99 for a 750 ml bottle or $95.00 for a three-bottle variety pack.

Christopher Osburn is a food and drinks writer located in the Finger Lakes Region of New York. He’s been writing professional Read Full Bio

Topics

Liquor, Beer, Wine & Drinks

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