April stands for a lot of things. From blooming flowers and Final Four basketball to Easter brunches and spring travel, there’s a lot to look forward to. It’s a month typically home to a lot of craft beer releases as well.
While this one isn’t technically a release, it is a noteworthy revamp. Chicago craft brewery Goose Island has given a facelift to its 312 Beer, a popular ale. The new can design features the “it’s a Chicago thing” motto along with a bright yellow look.
The clean design is a nice upgrade. The beer is available in an assortment of multipacks, all the way up to a full case (24-pack). With the Final Four and World Cup soccer just around the bend, there will be plenty of opportunities for cooler-filling in the near future.
The release comes in the wake of “312 Day,” something Goose Island launched on March 12th about a dozen years ago. It’s become a popular Windy City celebration, even acknowledged by the mayor. The new can design will be in shops starting April 7th.
The beer itself is a wheat ale with 18 IBUs and an ANV of 4.2%. It’s refreshing and great for warmer gatherings like backyard cookouts and tailgaters. It’s yet another savvy design move from a brewery that’s long played a big role in the world of craft.
Goose Island Beer Co. is based in Chicago and started back in the mid-90s. Since, it has become a major player in the circuit and the purveyors of some very sought-after beers, including an annual barrel-aged lineup.
