Skip to main content

Prada will design NASA astronauts’ space suits for best-dressed mission to the moon

The moon is a lot cooler than a catwalk

PradaxAxiom
Prada x Axiom

When you think of high-end fashion and the brands that have shaped our view of the sartorial world, almost all of us would put Prada near the top of that list. While they are known for being innovative and forward-thinking, there is one place that luxury fashion houses haven’t conquered quite yet — space. That is until Prada teamed with Axiom Space to provide NASA with a new and more usable space suit meant for exploring the lunar surface like never before.

“We are thrilled to partner with Prada on the Axiom Extravehicular Mobility Unit (AxEMU) spacesuit,” said the CEO of Axiom Space,  Michael Suffredini.  “Prada’s technical expertise with raw materials, manufacturing techniques, and innovative design concepts will bring advanced technologies instrumental in ensuring not only the comfort of astronauts on the lunar surface but also the much-needed human factors considerations absent from legacy spacesuits.”

Nasa astronaut on the moon
Nasa / Unsplash

The mission to diversify the moon

We haven’t been back to the moon in five decades. Now that we are ready to return to the lunar surface and explore our nearest neighbor more thoroughly, the world is ready for a different look. The Artemis II mission announced that the four-person crew would include the first woman (Christina Koch) assigned to a lunar mission and the first Black astronaut (Victor Glover) to reach the moon.

Recommended Videos

While the mission is to fly a capsule around the moon in preparation for the Artemis III mission to follow, it is a big step in the fifty-year gap to walk on the moon. Approaching Prada involved a specific focus when designing a new space suit: taking the space suit that hasn’t changed since the early 1980s and updating it to be more usable for the new wave of female explorers.

Axiom Space is an innovator in the world of space exploration, providing technology and research for government agencies like NASA and private agencies like SpaceX. In addition to making trips to the International Space Station easier, they are also building its successor.

Astronaut in suit
NASA / Unsplash

Prada goes lunar

Pairing Axiom Space’s innovation with a sartorial giant with a history of innovation is a no-brainer. And Prada is ready to take on the responsibility of creating a suit that can usher in a new generation of explorers in space. “The constantly forward-thinking ethos of Prada for humanity has broadened to his desire of adventure and to brave new horizons: space,” said Prada Group Marketing Director Lorenzo Bertell. “We are honored to be a part of this historic mission with Axiom Space. Our decades of experimentation, cutting-edge technology, and design know-how – which started back in the ‘90s with Luna Rossa challenging for the America’s Cup – will now be applied to the design of a spacesuit for the Artemis era. It is a true celebration of the power of human creativity and innovation to advance civilization.”

You may think you know Prada, but don’t expect high fashion when you see these astronauts in their suits; they will be highly functional in providing pressure, oxygen, and temperature regulation. Still, we would be surprised if Prada didn’t find some way of being seen from outer space.

Mark McKee
Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…
The best places to buy vintage t-shirts: Our top picks
Rep your favorite fandom with these tees
Man in Levis tee

 

The best men's clothing will always be full of divisive ideas. As we push the boundaries of what is acceptable, stylish, or masculine, certain items in your closet or drawer will cause backlash for some and praise from others. However, one item will transcend this argument (while simultaneously being the most hotly debated part of it) mostly because it sparks something nothing else in men's fashion does: nostalgic conversation. T-shirts may always walk the line between beloved casual and home wear, but vintage t-shirts find a way to transport us back to a time when the world felt simpler.

Read more
Rothmans, NYC’s fashion staple, wants to find the next wave of designers, customers
Meet the brains behind a NYC staple
Rothmans Store Street

The New York City fashion scene is one of the most prominent in the world. The hubs around the world that have become safe havens for sartorial creators, designers, and lovers of every thread known to man are topped by England, Italy, and the Big Apple itself. With such a huge industry and every clothing brand under the sun looking to make its mark in Manhattan, it is rare to find one that made its name and then kept it for a century. Enter Rothmans. Founded on Bleeker Street in 1926, this family-owned retail store became one of the largest in the country without ever leaving the five boroughs. Today, it is run by Ken Giddon, grandson of the original Harry Rothman. We got the chance to sit down with him and his son, Will, the next generation, to discuss who they are and how they continue the legacy of one of NYC's most iconic brands.

"In 1985, I was planning on attending business school when my parents asked if I could go to NYC to close my grandfather’s failing business," Giddon says. "What had once been a thriving business was then reeling. So, I kind of stumbled into the retail world. Despite not having a background in fashion or being a New Yorker, I found myself drawn to the business. When I got the crazy idea to reopen Rothmans, I deferred business school and started a 9-month plan to build a new version of Rothmans. 4 years later, I was lucky enough to have my brother Jim join me, and that was a game changer. We leveraged relationships from our grandfather and learned as we went, but ultimately, it was our passion for solving problems and connecting with people that drove us to transform Rothmans into what it is today."
Becoming a NYC staple

Read more
Buying a suit: Know the difference between made to measure, custom, and bespoke
What kind of suit is right for you
Man in brown suit

The world of buying a suit can be extremely overwhelming if you aren't in the know. Size, color, pattern, cut, fabric, lapels, pockets, lining, buttons, pleats, cuffs, just to name a few things that need to be at the front of your mind. Of course, you will likely have, at the very least, a salesperson guiding you through the process of getting the right suit. However, just like walking onto a car lot for the first time, if you don't have a basic knowledge of the suit world, you can be taken advantage of. That is why we do our very best to ensure that you have all the knowledge you need to get the best suit for your needs. Next up is the somewhat confusing industry jargon surrounding made-to-measure vs. bespoke or custom suits.
Now, these terms have seemed to evolve over the years, so instead of using our base of knowledge from years of reporting on the suit world, we reached out to one of the leaders in the field. Alan David Horowitz, fifth-generation owner of New York City's Alan David Custom has had his feet on the ground for decades. He has helped thousands of men look their best. He sat down with us to give us the low down on what you need to know and how to discern the difference between the kinds of suits you can get. One thing to keep in mind is that we left off-the-rack off the list due to the easy understanding that it is simply the nested suits you run into in your run-of-the-mill retail shop.

What is made-to-measure?

Read more