In an era where more brands are seeking out celebrity co-designers, like Bad Bunny’s partnership with Adidas, it’s Salomon’s turn for their moment in the spotlight. Previously teased during his set at Governor’s Ball, Colombian singer and record producer Feid has finally given fans a glimpse into the new Salomon XT-Pathway. Once again, sporting the unreleased sneaker during his set at Hard Summer Festival, Feid’s collaborative design with Salomon is a statement and eye-catching. The design was not only worn on stage during the set, but also via social media, where the singer met up with rapper Snoop Dogg, who also sported a Family & Friends version of the same Salomon XT-Pathway sneaker. While Snoop Dogg’s version is unlikely to see a release, it’s Feid’s version that seems to have caught everyone’s attention.
Feid brings his superstar power to Salomon’s XT-Pathway
Donning a vibrant neon green shade, Feid’s Salomon XT-Pathway “FXXOMOR” pushes the boundaries of what Salomon fans would expect. Sporting tonal shades of green in the overlays, the new sneaker is a monochrome design that certainly stuns. The lime green midsole pulls the design together, along with details like dubrae charms and a co-branded character graphic on the tongue and sockliner. The tongue also includes the design’s name, “FXXOMOR,” for a complete makeover. While Salomon has yet to share an official release date for the design, the sneaker is expected to hit shelves in the fall and will retail for $140. While the design diverges from Salomon’s recent minimalist and sleek designs, the inclusion of vibrant green is a welcome sign for those seeking a maximalist aesthetic.
