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Cassette Studio gives collectors what they need to wear their luxury collectable

Cassette Studio turns the Swatch x Audemars Piguet Royal Pop into a wristwatch

Wristwatch, Arm, Body Part
Cassette Studio

The luxury watch world is filled with dedicated collectors. Those collectors go from release to release, voicing thoughts and opinions that you can find all over the internet. There is no shortage of feedback if you are a manufacturer. Of course, they absolutely love the limited edition release windows and the rare find. And nothing gets them more hyped than a collaboration of legends. When brightly colored and personality-driven Swatch teamed with Audemars Piguet to create the Swatch x Audemars Piguet Royal Pop, chronophiles everywhere perked up. What they got was eight flashy colors of a Royal Oak silhouette in a lanyard pocket watch. For the gents who like to wear their limited edition, this was a let-down. That is where Cassette Studio went into action.

Completing the collector’s dream

This wasn’t a long-awaited, slow-burning consideration coming to life. This was a reaction to the disappointment that this once-in-a-lifetime collaboration couldn’t be worn on the wrist. To fix the problem, Cassette Studios developed a kit that makes the collectable wearable. The case, bezel, and all the mechanics fit directly into a vessel and bracelet, making the Swatch x Audemars Piguet Royal Pop a wearable wristwatch. Here is what you need to know about the solution to the problem created by the collaboration.

Key details include: 

  • Purpose-built case for the Swatch x Audemars Piguet Royal Pop 
  • Snap-in construction designed to hold the Royal Pop module securely 
  • Integrated bracelet for a complete wristwatch profile 
  • Deployment clasp for easy daily wear 
  • Designed to preserve the Royal Pop’s original visible design 
  • Available now for pre-order 
  • Expected shipping window: June 30 through August 19 
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Collectors are about class, style, heritage, and status. And who wants to put all those in their pocket? Cassette Studios created a way to put all of those on their wrists.

Pick one up here

Mark D McKee
Mark cut his teeth in the men's style world when he sold suits first at box stores such as Men's Wearhouse and Jos. A. Bank…
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