There are style icons, and then there are the people behind them. There are moments in history when a stylish man sees a shift. He notices when an icon is born. He grabs the garment, defines it for himself, and then lets history build it into a legend. The style icons I am talking about are James Dean, Elvis Presley, Paul Newman, and Steve McQueen. The garment? The McGregor Drizzler. Once defining the casual sportswear market in the mid-century, the McGregor name now lends itself to a new collaboration with a modern-day style icon, Buck Mason.
Today, you can see two legends come together for the ultimate in casual wear, in perfect timing for the spring layering season.
The collision of two centuries’ worth of Americana
Every era is defined by the innovations in clothing released at the time. Today, we are defined by comfort with movable fabrics that make suits, shirts, and even jeans more comfortable. We’re all about that stretchy fabric that gives us a bit of grace when we eat that last donut in the morning. 80 years ago, McGregor defined the era with the market dominance in sportswear. They took function and fashion and married the two with seamless cohesion that men everywhere still reach for today.
Buck Mason is taking the innovation of the past and working to push it forward in the present with a look towards the future. A marriage between last century’s innovation and this century’s forward thinking gives us the collaboration we have all needed.
