Skip to main content

The Manual may earn a commission when you buy through links on our site.

Throttle Jockey: A visual tour of the Arlen Ness custom motorcycle museum

Arlen Ness is the godfather of custom motorcycles. While there are and were many customizers out there who can use an English Wheel and make perfect welds, it was Ness who was the first to really push the boundaries in the 1970s, and push them very hard, on a consistent basis. If you opened any number of motorcycle magazines on a consistent basis from the 1970s on through to the 1990s, chances are good you came across a Ness creation in all its glory. And there was glory to spare.

Recommended Videos

Not content simply with fancy paint schemes, fat tires and extended forks, Ness separated himself from other customizers not only with his wild design ideas, but with his marriage of those ideas to performance. Indeed, his most iconic bikes were rarely choppers, they were a mashup of power, aesthetics and never-been-there-before form factors. Ness’ legacy is long and deep enough that there’s even a fantastic book about him and his bikes.

Ness opened up engines and then added all manner of devices to improve mixing gasoline and air. He was a big, big fan of superchargers, and one was not always enough. Exposed belt runs, lengthy carb plenums and circuitous exhaust plumbing are all Ness hallmarks. The way he wrapped outrageous yet functional power increases in eye-popping designs was what lifted him above the rest.

After an enjoyable ride from L.A. to S.F. on a new Indian, I had to drop the bike off at Ness’s bustling dealership in Dublin, which is nestled near Silicon Valley east of the Bay Area right off the 580. Ness sells Victory and Indian models as well as a selection of used machines and custom-made parts. There’s an expansive service center for all manner of bikes, both mundane and insane. But up on the mezzanine, he has a jewel-like museum crowded with many of his most famous creations. More of his iconic bikes are scattered around the dealership.

After dropping off the Indian and with a few minutes before a cab came to whisk me off to the Oakland airport, I got out my camera for a too-short visual tour of several decades of Ness’ endless creativity.

If you ever pass through Dublin, California, the Ness dealership and museum should be a mandatory stop. Prepare to be blown away.

Bill Roberson
Former Digital Trends Contributor
Please reach out to The Manual editorial staff with any questions or comments about Bill’s work.
The best true crime shows that you can binge now
From documentaries to drama series, these are the very best true crime shows.
Daisy Edgar Jones in Under the Banner of Heaven

Over the past 20 years, true crime has become one of the defining genres of our time. There are dozens of podcasts, movies, and especially TV series devoted to the topic, so much so that it can be hard to figure out which ones are actually worth your time.

True crime has become so popular that the best shows in this genre have even garnered awards attention, although more shows have been nominated than have actually won major awards.

Read more
7 incredible shows like Black Mirror to stream next
Watch these science fiction series next
Paul Giamatti in Black Mirror

Black Mirror started its life as a niche science fiction anthology show on Netflix, but the British series expanded its reach and popularity as the episodes started to blend into contemporary world issues more and more. It's no secret that the world we live in keeps getting scarier, whether that be due to the upheaval in politics or the uncertainty of artificial intelligence and climate change altering our world forever. Good TV's ability to mirror real life makes it culturally relevant, and it leaves fans craving even more of it.

With fans waiting patiently to find out if Black Mirror season 8 will be greenlit at Netflix, there are several alternatives that you can check out after finishing season 7. Not all of these series are as daring about social issues or crafted in the same way as Black Mirror, but all of them have the same sci-fi principles that make the storytelling unique. These are the best shows like Black Mirror to stream next.

Read more
One of the newest movies on Netflix is from an action movie master
Havoc is the ideal movie for anyone hankering for more John Wick.
Tom Hardy in Havoc

Not every movie on Netflix is worth your time, but the streaming service definitely makes plenty of movies that are worth seeking out. Havoc, which hit the streamer on Friday, is one such movie, and part of the reason it's worth seeking out is the extraordinary talent both in front of and behind the camera.

Directed by Gareth Edwards, the movie follows a detective who must track down a politician's son in the aftermath of a drug deal gone wrong. As he climbs deeper and deeper into the criminal underworld, he begins to appreciate just how much corruption he's facing and kills a lot of people along the way.

Read more