Fifty percent of profits from the global sale of the (BELVEDERE)RED bottle will contribute to the Global Fund, one of the world’s leading financiers of programs to fight HIV/AIDS in Africa.
This year’s bottle, launched in September, comes in a semi transparent metallic red bottle. Won’t loose this one in the bar! Besides being one of the best premium vodkas out there, this partnership has provided funding for more than 4.5 million days of life-saving HIV/AIDS medicine since 2011. Enough to support 8,300 HIV positive women with access to treatment during pregnancy and breastfeeding, thereby helping prevent transmission of the virus from mother to baby.
Charles Gibb, President of Belvedere Vodka, told us, “Our passion for philanthropy led to the creation of (BELVEDERE) RED in 2011, and our commitment to helping (RED) and the global health community achieve the first AIDS-free generation by 2015 has not waivered since. The (BELVEDERE)RED bottle is symbolic of our dedication to (RED) and a sign to our audience that we, collectively as a global community, can put an end to mother-to-child transmission of this deadly disease – but only with their support.”
The festive color is perfect for the upcoming holiday season and comes in three sizes: 750 mi, 1 liter and 1.75 liter formats with the 750 ml size retailing for $29.99. (Belvedere) RED will be available thru December 2013.
Drink up for a great cause! And let us know what your favorite vodka cocktail is on our Facebook Page.
