Bugatti is expanding beyond hypercars again—this time with eyewear. At SILMO Paris 2025, the French automaker will unveil its newest collection of glasses and sunglasses, designed with the same mix of engineering and luxury that defines its cars.
The highlight is a titanium frame inspired by the Tourbillon hypercar, alongside rimless and navigator models. There is also a diamond-set collection aimed at serious collectors. With only 100 Tourbillon frames being made, this isn’t just another fashion crossover; it’s a bid to stake out space in the rarefied world of luxury optics.
The collection
The Tourbillon Limited Edition’s 3D-printed titanium frame is shaped after the aerodynamic rear of the hypercar. Each frame ships with a carbon fiber display box and a case modeled after the car’s suspension system.
Other notable entries include the rimless Model 36, Bugatti’s lightest design yet, and the Model 100, a navigator-style frame that utilizes carbon fiber and features finishes in silver, white gold, or 24K gold. For collectors, the new Precious Collection brings Antwerp-set diamonds, gemstones, and custom-faceted lenses into the mix, putting the eyewear firmly in the same ultra-luxury tier as Bugatti’s automotive lineup.
The bigger picture, expanding Bugatti’s luxury brand
The collection also signals Bugatti’s long-term play in lifestyle goods. The company has extended its eyewear partnership with OBI through 2030, ensuring future collections will continue to be part of its strategy. For a brand known mainly for multi-million-dollar hypercars, eyewear offers another way to expand its presence in the luxury space—this time aimed at faces, not garages.txt
Mate Rimac, CEO of Bugatti Rimac, expressed the stance the company takes with its limited-release products, “In every facet of its design, the Tourbillon embodies the essence of Bugatti: uncompromising precision, sculptural beauty, and daring creativity that defines our new era.”
