Leica makes its first instant camera: The Leica Sofort

By Ann Binlot Published September 30, 2016

The folks at Leica have done it again, releasing the brand’s very first instant camera. Even though digital photography holds reign nowadays, we can’t help but long for the retro cool of Polaroid film, with its instant developing and that classic white frame. Sorry Instagram, your filters will never be as cool as a Polaroid camera. Polaroid may no longer be making its iconic film, but luckily Leica just released something similar.

So whether you’re at the beach surfing on those waves, on vacation in the tropics, having a weekend getaway, attending a wedding, or simply having a good time with your friends, the Leica Sofort will take care of all your photo needs in an instant. Plus, it comes in orange, mint or white, so you can pick the color that best identifies with you. It even has selfie mode, flash bulb, and automatic and macro photography settings.

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We all know how good Leica is at making cameras and this one combines the best of both worlds, giving you the instant gratification of a Polaroid with the image quality of a Leica. Just figure out your moment, capture it, and you’ll have it framed in no time at all. That way, you can hold on to the moment forever. Create an entire batch of memories in a whole day with the Leica Sofort, so you can have something that is actually tangible to hold on to instead of looking at an image on a screen. It’s easy, fast, and you’ll have a photograph that you can keep for the rest of your life. Permanently.

Former Digital Trends Contributor

Ann Binlot is a New York-based freelance writer who contributes to publications like The Economist, Wallpaper*, Monocle…

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