Sole Bicycles and Richer Poorer Socks Team Up for a Holiday Collaboration

sole bicycles and richer poorer socks team up for a holiday collaboration bicycle header
Solé Bicycles and Richer Poorer Socks partnered up for an unlikely holiday collaboration inspired by the California coast. The two designed a bike and a pair of socks that reminds us of the cool surf and skate designs of the ‘80s. The Manual quizzed Brian Ruben at Solé Bicycles about the collaboration.

Bikes and socks… it doesn’t make a lot of sense to us. But, they are two products that are not very closely associated with each other. What was the inspiration behind
this collaboration and how did it come to fruition?

For years bicycle messengers have been tearing up the streets with one paint leg rolled up to avoid getting caught in the chain.  With this functional fashion statement comes the territory of leaving your sock or ankle totally exposed to the raw elements.  With the spirit of the weary messenger in mind, we wanted to create a piece that was not only functional (athletic) but also aesthetically pleasing, and rooted within our costal lifestyles. That is where the idea to collaborate on a bike and sock was born from the desire to pay homage to the messenger / commuter with a fashion forward coastal holiday spin.

Is this a limited offering or something that will be around for a while?

All great things must come to an end at some point.  At Solé we’ve always believed that small batch limited production runs were what kept the ethos or soul (No pun indented) alive within each bike we created.  With that being said, the short answer is; Yes – this will be a limited offering. We currently have only 100 units available for the holiday season, so send it before they’re all spoken for.

What kind of customer do you hope to attract with this offering? And how would you recommend someone styling the socks/bike?

We’re aiming to attract those who are detail driven, that care about curating every aspect of their lives, with every detail representing their self-expression.  Two items where personality can often get lost in shuffle have always been socks and bicycles – people often settle for a plain white option, or a meaningless hunk of metal.  We’re looking for those who know that a bicycle can be an extension of your personality, and that a pair of socks can actually make or break an outfit.

What is your favorite aspect of the collection?

Personally my favorite part of the collection is the matching accent stripes.Solé signature branding has always included two non symmetrical stripes on the frame of every bicycle we make, so it was amazing to see those same stripes emulated on the matching shoreline frost sock as well!

Will there be more collaborations between Solé and Richer Poorer in the future?

One can only hope my friend, one can only hope…

Travel

Ski Butlers are a Thing. We Went to the Rockies to Find Out What they Do and Why

Why the saviest skiers and smartest shredders enlist the help of a ski butler to service and set up their gear.
Fashion & Style

Keep it Cozy with These Seven Warmest Winter Socks

Winter means padding around your pad in the softest, warmest socks possible.
Fashion & Style

What to Wear Tailgating: Fall Style Essentials for Football Fans

Snag these tailgating style basics before the next game.
Fashion & Style

Stock Up on the Best Crewneck Sweatshirts for Men this Fall

The best crewneck sweatshirts are warm, stylish, and easy to layer.
Living

Home Maintenance Checklist: How to Prepare Your Property for Each Season

Follow our lead and keep your home looking and functioning fine in any season.
Living

Whiskey Ridge House Could Be Your Luxurious Personal ‘Walden’ (For a Price)

The property is dubbed "Walden" in reference to the home's gorgeous natural surroundings, similar to those that Henry David Thoreau escaped to.
Living

Take a Peek Inside a Contemporary Home in South Africa’s Wine Country

The simplistic style of Benguela Cove House ensures that the beautiful South African landscape remains the star of the show.
Living

Into the Wild is a Tiny Cabin that Let’s You Edit Your Views of the Forest

You’ve heard of choose your own adventure books, this is a choose your own view cabin.
Living

The 10 Best Adventure Dog Breeds for the Active Outdoorsman

Find your perfect canine companion.
Living

No Strings Attached with the Best Wireless Charging Pads

Wouldn't it be nice if we lived in a world where there were no cords at all? These wireless charging pads are a good start.
Travel

The Woodman’s Treehouse Has Everything You Want, Including a Pizza Oven

The ultimate escape for a weekend of reliving your childhood, there’s also hammocks, a slide, and a rooftop hot tub.
Living

Be a Rebel Without a Cause and Buy James Dean’s Old Hollywood Hills Digs

This restored and reimagined 1920s Spanish-style home is up for sale for just shy of $4 million.
Living

How to Winterize Your House and Yard Before the Cold Weather Comes

With just a few weekends of work, you'll be sitting pretty (and warm) in your newly winterized home.
Outdoors

The Best First Aid Kits for the Home, Car, Hiking, and More

Accident, injuries, burns, bug bites, and worse can strike at any time. Be prepared.