Last year, mushroom coffee grew exponentially as coffee drinkers sought to get more benefits from their morning cup of joe. To kick start your New Year’s goals, RYZE, the fast-growing functional coffee brand, has announced its debut at Target, marking the company’s first national retail launch. RYZE is now expanding into retail at Target stores nationwide with a curated lineup exclusive to stores. The U.S. functional beverage market is expected to reach $62 billion by 2027 — and RYZE is jumping on board to offer more products with great taste and added benefits for energy, focus, and overall wellness.
The new launch includes three Target-exclusive Coffee Latte flavors: Vanilla Latte, Mocha Latte, and Caramel Latte, alongside core items such as Mushroom Coffee Bags in Dark Roast and Medium Roast and the brand’s new Mushroom Coffee Sticks in Dark Roast and Medium Roast, a Target-exclusive format made with RYZE’s existing roasts. The Target-exclusive mushroom coffee lattes include:
- Vanilla Latte: Sweet and velvety instant latte made with 1,000 mg SUPER6™ organic mushroom blend per serving, ~50 mg caffeine, 5 sticks per carton
- Mocha Latte: Rich and decadent instant latte made with 1,000 mg SUPER6™ organic mushroom blend per serving, ~50 mg caffeine, 5 sticks per carton
- Caramel Latte: Smooth and indulgent instant latte made with 1,000 mg SUPER6™ organic mushroom blend per serving, ~50 mg caffeine, 5 sticks per carton
“Expanding into Target signals an important milestone for RYZE,” said Andrée Werner, cofounder of RYZE. “Consumers are becoming much more intentional about what they drink, looking for options that support energy and wellness without compromising on taste. Target allows us to meet that demand at scale and bring our approach to coffee to an entirely new audience.”
