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Planteray Rum is launching the “world’s heaviest rum”

Planteray's new rum isn't for novices

Rum barrel
istock/karandaev

Fans of rum know all about the appeal of Planteray Rum. You can’t go wrong with anything from its award-winning portfolio. But if you’re looking for something a little more unique, you’ll be excited to learn about the newest expression from this popular brand.

Planteray Hogo Monsta

It’s called Planteray Hogo Monsta, and it’s a “bold high-ester” rum due to the naturally occurring compounds created during the fermentation process. Distilled at Stade’s West Indies Rum Distillery in Barbados, this isn’t a rum for sipping. It’s too potent and high in alcohol for that. Instead, this 56.6% ABV rum was crafted to be used as a “concentrated flavor catalyst” for bartenders and home mixologists due to its 2,029 grams per hectoliter of aromatic compounds.

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“Don’t buy this unless you know what it is,” says Alexandre Gabriel, Owner and Master Blender of Planteray Rum.

According to the brand, adding a few drops to a cocktail brings flavors like banana, pineapple, mango, varnish, brine, spice, and tropical funk.

“For years, this style of high-ester rum lived in the shadows – used discreetly by blenders to add power and depth to a final mix. We always dreamed of bottling it as-is, raw and unapologetic. Hogo Monsta is that dream unleashed,” adds Gabriel.

Where can I buy it?

If adding a potent, ester-filled rum like Planteray Hogo Monsta Rum appeals to you, it will be available at US alcohol retailers beginning this month for the suggested retail price of $55 for a 200ml bottle. Get it while you can, as this is a limited-release with only 5,000 bottles available across the USA, UK, France, Barbados, Slovakia, the Czech Republic, Belgium, and Germany.

Christopher Osburn is a food and drinks writer located in the Finger Lakes Region of New York. He’s been writing professional Read Full Bio
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