Forget Travis Kelce and Taylor. This season, it’s all about his brother Jason and his burgeoning beer brand otherwise known as Garage Beer. The low-calorie beer brand is getting into the holiday spirit in retro fashion.
The seven-inch record is available this Friday and features an encore to the brand’s initial O’Beer release. It features cool cover artwork and is even produced by Charlie Hall of The War on Drugs. In addition to a holiday track, the record features a reading by Jason Kelce himself.
“The vinyl just adds to the nostalgia of the season. Making the video was fun – we’re glad people can turn that on and enjoy it on a screen, but it’s super cool to have something physical that you can put on the turntable and enjoy with friends and family,” says Kelce.
Just 100 records will be available via this limited run. Included with the recording is some custom art as well. It’s Garage Beer’s way of getting folks together for a cold one and community.
As part of the content-gathering process, Kelce traveled to Dublin in September. He visited with famed storyteller Eddie Lenihan and soaked up the nation’s esteemed pub culture. Now, he’s hoping to offer a slice of that back in the states.
Garage Beer is a relative newcomer to the American beer landscape. The company specializes in light lager style beers, specifically a traditional offering and a lime version. The Ohio-based operation is supported significantly by NFL stars and siblings Jason and Travis Kelce.
Check out some of our related features, ranging on topics from the best holiday ales to the best beer cities (that also happen to be ski towns). Cheers.
