Skip to main content

Jagermeister goes citrus with new orange release

The German herbal liquor gets the perfect summer upgrade

By Mark D McKee Jul 30, 2026 12:00 PM

Alcohol, Beverage, Liquor — Jagermeister

Alcohol is the ultimate gathering tool. No matter what event you have coming up, you can almost always bet on a good drink (unless it is a baby shower; then maybe not). From the moment I joined the United States Army, I became quite familiar with the presence of Jagermeister. It was a constant pillar of our get-togethers for two main reasons. The first was that we didn’t make a lot of money, and it has always been one of the more accessible liquors when we walked down the booze aisles of the Class 6 (picture a 711 on a military post). The second reason is that it is the perfect shot drink. It never needed a mixer. It is designed to be poured as a shot straight from the freezer. However, Jager is also versatile enough to make some great cocktails. Now, the brand dropped the perfect summer upgrade with an orange twist.

Jagermeister has always been about bringing people together. – Cindy Wang Simms, CMO,Jägermeister US.

The perfect summer upgrade

Summer cocktails have something about them that scream light and airy. More refreshing flavors, a smoothness that ditches the heft of a winter drink. And similar to summer scents, citrus is one of the ingredients that assists in that endeavor. The new Jagermeister Orange includes the oils of three Sicilian oranges, delivering vibrant freshness and a modern taste experience at 33% ABV. Swap the original out with this version for the Jagerita (Combine 2 oz Jagermeister Orange, 1 oz fresh lime juice, and 0.75 oz Cointreau (or triple sec) with simple syrup, shaken and served up with a lime wheel), the Surfer on Acid (Shake equal parts (1 oz each) Jagermeister Orange, white or aged rum, and pineapple juice with a splash of simple syrup or orgeat, served over ice), or the Jagermeister Olf Fashioned (Stir 1 oz Jagermeister Orange, 1 oz rye whiskey, 1 barspoon maple syrup, and a dash of pimento or aromatic bitters over ice)

Recommended Videos

“With Jagermeister Orange, we’re introducing a new flavor experience that captures that same spirit of connection and energy, now with a fresh citrus profile. Its’tasteemobodies thefreedom and spontaneityof summer,whenever you want it.”

Mark cut his teeth in the men’s style world when he sold suits first at box stores such as Men’s Wearhouse and Jos. A. Bank… Read Full Bio

Topics

Liquor, Beer, Wine & Drinks

The Campbell NYC: Inside Grand Central’s Hidden Gilded Age Bar

Person, Architecture, Building

Neither New York nor Grand Central does secrets. Not really. Four million tourists a year, cameras up, necks craned at a ceiling full of fake stars- while commuters cut through them like they’re furniture, dead set on making the 6:12 back to Westchester or Connecticut. Nobody’s looking up and to the left, past the smell of the Oyster Bar, toward an unmarked door on the west balcony that looks like it leads to a supply closet.

It leads to 1923. To a room some Gilded Age banker built so he’d never have to slum it with the commuters. John W. Campbell ran the New York Central Railroad’s real estate empire, and instead of a normal office, the guy commissioned a fifteenth-century Florentine palazzo — inside a train station. Hand-painted ceiling beams dripping in gold leaf. Leaded glass windows built to filter light like a cathedral. A stone fireplace big enough to roast something in. The kind of flex only pre-income-tax money could pull off.

Eleven Tennessee distilleries are teaming up for a new collab bottle

Alcohol, Beverage, Liquor

The Tennessee Collective is a one-time-only whiskey blend built from eleven separate distilleries, each of which hands over a single barrel to be combined into one release that never gets made the same way again.

The Tennessee Whiskey Trail is bringing the format back for a second year, and this time, you won’t need to pre-order it months in advance.

Redemption Whiskey’s first bottled-in-bond bourbon is also a single-barrel

Alcohol, Beverage, Liquor

Frankfort, Kentucky-based Redemption Whiskey is releasing its first bottled-in-bond bourbon this fall, and the brand decided to make its debut in the category something extra.

The new Single Barrel Bonded Bourbon comes from a single aging barrel rather than a blend, while still meeting the federal bottled-in-bond standard. That standard is pretty strict: it requires a whiskey to be distilled in one season by one distiller at one distillery, aged at least four years in a federally bonded warehouse, and bottled at exactly 100 proof.