It’s fitting that the designer’s partnership with the American watchmaker pays tribute to sporty, stylish and fast Formula One drivers from decades gone by — the initial stock of each Todd Snyder + Timex collab has sold out seemingly quicker than the time it takes to say “style upgrade.”
The head-turning watch — with red, white, blue, and black design accents on a black NATO strap — is a timepiece Snyder called “sophisticated and gritty” in an interview right before his recent Spring/Summer 2018 New York Fashion Week: Men’s show. Based on an archival Timex watch design from the 1970s, the initial design idea came from a children’s watch. From the moment of discovery to perfecting the finished product, the entire process took about a year from start to finish, Snyder said.
The design inspiration comes from Monaco — fast cars, gambling and glamour. It led to a striking silhouette that calls to mind a roulette wheel — and this is absolutely one watch you’re going to want to take for a spin this summer (and beyond).
At first glance, the watch — which Snyder also showed off to a select group of menswear writers at his Madison Square store last month in advance of its debut — is visually interesting, detailed and very much worth your time, energy, and hard-fought cash. It’s certainly sleek and representative of the “melting pot of fashion” on display in Snyder’s menswear offerings for spring/summer 2018 (and right now).
The dial in particular makes use of hits of bright blue, along with red and white. It more than reliably nails the tricky balance between dressy and casual that so many are looking for in the menswear world nowadays. What’s more, it’s worth noting that you can only get it via ToddSnyder.com or the designer’s excellent New York City store.
It’s a watch that’s at once minimal and yet detailed, and it teamed up perfectly with the rest of Snyder’s Spring/Summer 2018 wares as seen on the runway — the offering reflects “more of a sporty vibe” than past collections. Make no mistake, Snyder still draws from classic, rugged military inspiration — that means you should feel free to wear this watch right with everything from a faded graphic tee to a cotton field jacket or one of Todd Snyder‘s timeless leather jackets.
An avid fan and collector of watches, Snyder said he’s working on even more timepiece design ideas with Timex — great news for menswear fans everywhere.
Fellow watch fans should certainly get plenty out of the Blackjack Watch in the meantime — it should serve as a pleasing reminder of the old and the new. Sometimes, the very best design comes from the past.
Taken alongside three other collaborations between the two brands — including last summer’s quick-selling Timex x Todd Snyder Mod Watch — it’s a fitting addition to your growing watch collection.
And lest you think the benefits of the watch of the moment stop only at unique style and striking design, wait ‘til you see the price — topping out at $138, it’s quite possibly the coolest and most affordable watch you’ll buy this summer.
That absolutely makes it the watch of the moment — at least, we think so. Pick it up for yourself and pair it with everything from a grey pocket tee and dark denim to a navy polo and a khaki blazer. It can more than pull double duty with either combo … provided you snag this watch before it sells out.
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