JOOPITER, Pharrell’s global digital-first commerce and content platform, has 11 Rolex Daytonas up for auction right now that can be yours for the right price. JOOPITER’s curated auction of rare and vintage timepieces includes an Espresso Oyster, Inverted 6, and Ruby Cardinal, among others.
The auction is live right now and is active through Oct. 1. Every watch collector knows that most Rolexes are highly coveted, but the Daytonas are especially highly sought after. The Daytona is an emblematic chronograph developed for the racetrack and has become one of the most recognizable designs in watchmaking. Initially designed for the precision timekeeping required in championship-caliber racing, the Daytona has achieved continuous relevance and evolved over the last six decades into a defining reference point in modern watch collecting.
If you’re ready to bid, bring your checkbook. The lowest starting bid is $15,000 for a Daytona Slate, which is expected to fetch between $18,000 and $30,000. The most expensive starting bid is $80,000 for the Ruby Cardinal.
But Rolex enthusiasts anticipated as much.
“The Rolex Daytona has a storied history and iconic status among watch collectors and racing enthusiasts alike. We’re proud to present a curated sale that traces the extraordinary evolution of the Daytona from its purpose-built origins into a distinctive, high-end timepiece,” said Nate Borgelt, Head of Watches at JOOPITER, which recently auctioned off Michael Jordan’s long-lost Ferrari. “Together, these watches tell the story of a design that has remained remarkably relevant while demonstrating just how far a single chronograph can evolve, from serious racing instrument to enduring symbol of collecting, taste and luxury.”
Take a look at some of the watches up for auction.
The Espresso Oyster
According to JOOPITER, the Espresso Oyster is “one of the rarest and most historically significant Daytonas, which created the final blueprint for the model with a full ‘Oyster’ treatment.”
The Espresso Oyster, which comes unpolished and a starting bid of $75,000, is in “remarkable condition,” and is expected to rake in upwards of $150,000.
The Inverted 6
The Zenith-powered watch is from the first generation of automatic Daytonas. The Inverted 6 is unlike any other Daytona, thanks to its warm, oxidized yellow gold case and crisp, white dial.
The Inverted 6 is estimated to sell between $25,000 and $35,000.
The Ruby Cardinal
The Ruby Cardinal appears to be the crème de la crème in this 11-piece auction set, with a 18k white gold, diamond- and ruby-set piece that follows the evolution of the Daytona from tool watch to status symbol and luxury icon. Baguette diamonds frame the pavé diamond dial, which is punctuated by rubies at the cardinal points.
The total diamond weight on this beaut is approximately 4.5 carats.
The Ruby Cardinal is estimated to sell for between $120,000 and $180,000.
