Long gone are the days when footwear was just about another pair of shoes. As buyers become more selective in their purchases, brands have turned to storytelling to capture their attention. As with any art medium, designers have long used style to express their stories in creative ways. Such is the case in the newest collaboration between Reebok and PLEASURES. The second release between the pair this year, the latest launch tells the story of the emotional progression of love, lust, and forgiveness. Using the Hammer Street silhouette and the Premier Trinity as the base for the collection, the duo has delivered something more than just another pair of shoes. Both silhouettes are rooted in soccer but have been reworked to become new lifestyle options for the modern era. With craftsmanship, performance, and meaning, this collaboration is a winning experience.
Reebok and Pleasures drop their newest collaboration of 2025
As Alex James, Co-Founder of PLEASURES, states, “This collection mirrors the human experience: the thrill of love, the illusions of lust, and the redemption of forgiveness.” To achieve this message, the duo has revamped the Hammer Street silhouette with two bold new colorways. Inspired by soccer cleats, the sneaker now comes in either Black Velvet or Silver Crinkle colorways. The Black Velvet iteration includes a plush velvet upper, custom tongue label, tonal laces, and a terry cloth lining. The ‘Silver Crinkle’ version comes with a metallic crinkle leather upper contrasted by black laces, a leather lining, branded window, and custom footbed.
For their second footwear design in this collection, Reebok and Pleasures deliver a lifestyle version of the Premier Trinity. This silhouette features a mixed-material upper of shaved pony hair, Cordura, and suede. The design is rounded out by custom toe box branding, terry cloth lining, tonal laces, and a custom footbed. The two designs will be unveiled in person for the first time at ComplexCon in Las Vegas from October 25-27. They will then launch exclusively via PLEASURES.com on October 28, before a global release on Reebok and select specialty retailers on October 30.
